Launching the Stronger Voices 2020 strategic communications programme for London’s equality sector
Posted 1 October 2020
Media Trust is excited to begin the third year of the Stronger Voices programme in partnership with Equally Ours. Funded by City Bridge Trust, our six-month training and mentoring programme has been specifically designed to strengthen the voices of equality organisations across the capital.
15 impressive equality organisations based in London have been selected to take part in the strategic communications capacity building programme. This morning, the participants took part in a Welcome ‘bring your own’ Breakfast online to introduce the programme and get to know each other.
Taking part in this programme will enable us to talk about our vital work, but equally importantly, help us amplify our voice to shape the national narrative on loneliness and community connection across the UK.
Johanna Brook, Head of Communications, The Cares Family
Media Trust believes that if charities and communities are equipped with communications skills, they can better represent themselves in the media, tell their stories, raise awareness of social issues, advocate for policy change and share the impact their work is having.
To honour Media Trust’s promise to give Black, Asian, minority ethnic and marginalised groups a stronger voice, we reserved 50% of spaces for voluntary organisations that support people and communities of colour and/or are dedicated to tackling racial disparities. In addition, we prioritised organisations that are led by and work with Black, Asian or other minority ethinic communities. In total, 60% of the confirmed participants on the Stronger Voices programme reach this criteria.
We are excited for every element of the programme and how they will all fit together and be applied directly to our organisation and support us in achieving our strategic objectives.
Adam McCann, Chief Executive Officer, Diversity Role Models
Training and mentoring from communications experts
During the programme, the Stronger Voices cohort of 15 charities will receive training in strategic communications, digital marketing, media training, campaigning for change as well as receive mentoring from communications and digital experts including Google and Edelman. Following the training each charity will put their learning into action at a pitching and networking event with journalists.
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