Launching the Stronger Voices 2020 strategic communications programme for London’s equality sector

Posted 1 October 2020

Media Trust is excited to begin the third year of the Stronger Voices programme in partnership with Equally Ours. Funded by City Bridge Trust, our six-month training and mentoring programme has been specifically designed to strengthen the voices of equality organisations across the capital.

15 impressive equality organisations based in London have been selected to take part in the strategic communications capacity building programme. This morning, the participants took part in a Welcome ‘bring your own’ Breakfast online to introduce the programme and get to know each other.

Taking part in this programme will enable us to talk about our vital work, but equally importantly, help us amplify our voice to shape the national narrative on loneliness and community connection across the UK.

Johanna Brook, Head of Communications, The Cares Family

Equal opportunities

Media Trust believes that if charities and communities are equipped with communications skills, they can better represent themselves in the media, tell their stories, raise awareness of social issues, advocate for policy change and share the impact their work is having.

To honour Media Trust’s promise to give Black, Asian, minority ethnic and marginalised groups a stronger voice, we reserved 50% of spaces for voluntary organisations that support people and communities of colour and/or are dedicated to tackling racial disparities. In addition, we prioritised organisations that are led by and work with Black, Asian or other minority ethinic communities. In total, 60% of the confirmed participants on the Stronger Voices programme reach this criteria.

We are excited for every element of the programme and how they will all fit together and be applied directly to our organisation and support us in achieving our strategic objectives.

Adam McCann, Chief Executive Officer, Diversity Role Models

Training and mentoring from communications experts

During the programme, the Stronger Voices cohort of 15 charities will receive training in strategic communications, digital marketing, media training, campaigning for change as well as receive mentoring from communications and digital experts including Google and Edelman. Following the training each charity will put their learning into action at a pitching and networking event with journalists.

Participants on the Stronger Voices programme will learn from media and communications experts throughout with organisations including Equally Ours, Campaign Bootcamp, Edelman, gal-dem, Google and Neon Network.

Meet the Stronger Voices 2020 Cohort:

Active Horizons

Advocacy for All

Black Thrive

Camden Disability Action

Diversity Role Models

Inclusion London

Joint Council for the Welfare of Immigrants


Lewisham Refugee and Migrant Network


Migrants Rights Network

Mind in Haringey

Partnership for Young London

Race on the Agenda

The Cares Family

In partnership with:



The Stronger Voices programme is in partnership with Equally Ours

Funded by:
City of London logo.

This programme is generously funded by the City of London Corporation’s charitable funder, City Bridge Trust.

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