Facebook Charity Challenge

Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook every day to stay connected with friends and family. They use it to discover what’s going on in the world and to share and express what matters to them. As one of our corporate partners, Facebook wanted a way to engage their staff and help charities who needed support with their causes.

What we did: 

We created a unique Charity Challenge for Facebook staff. Eight teams of Facebook staff were formed and then matched with eight London-based charities, all looking for solutions to their communications and fundraising challenges.

Each team received a brief from their charity, outlining the unique communications challenge they were facing. Media Trust prepared team leaders ahead of the event and supported them to manage interactive and inspirational sessions. We also worked with the charities to help them to refine their briefs and developed the agenda for the creative session.


57 Facebook staff members were involved in the challenge. Briefs ranged from developing a communications plan for a sustainable energy charity to helping a leading LGBT charity create social change.

The charities were very pleased with the results:
– 100% felt the project met their expectations
– 96% felt better equipped to publicise their organisations
– 100% felt more motivated in their roles

It was great to see how we can have an impact on a charity, putting our skillsets to good use. It was humbling to hear about what 2nd Chance are doing and I would love to do more for them.

Ashley Smith, Client Solutions Manager, Facebook

Feedback from Facebook staff showed the project was a success:

  • 100% felt the experience was rewarding
  • 90% said that the project helped them to improve their skills
  • 90% said that the project had a positive impact on their motivation at work

A number of Facebook’s employees have continued to support the charities involved. In doing so, they are helping them to put their advice into action.

Our Corporate Partners

We enjoy outstanding support from the media industry. Our partners include: