Headlining Mental Health Communications Strategy Course Application Form

If you have questions, please email Cat Whitehouse, Project Manager, at [email protected].

Contact details

Details of the person who will be attending the course for your organisation

Name *

First name Last name

Job title *

Email address *

Phone number *

Details of the person completing this application, if different from above

Name

First name Last name

Job title

Email address

Phone number

Your organisation’s details

Organisation name *

Organisation address *

Street Address Address Line 2 City Postcode

Region *

Organisation website *

The programme is open to all the groups below, please tick which describes your structure best *

Charity
Charitable incorporated organisation (CIO)
Community interest company (CIC)
Social Enterprise
User-led or campaigning group
Other

You selected 'Other' please explain *

Please list any applicable registration number/s e.g. charity number

Eligibility Criteria

To apply to this programme, your organisation must meet all of the following criteria:

Does your organisation focus on mental health? *

Yes
No

Does your organisation have an ambition to develop, rewrite or improve your communications strategy? *

Yes
No

Does your organisation have a business, organisational or strategic plan to guide your work? *

Yes
No

Does your organisation work in the UK (even if you also work internationally)? *

Yes
No

Can you nominate one lead representative to join the course? *

Yes
No

Does the lead representative commit to attending every course activity, which will take up to half a day a week from September to October 2022? *

Yes
No

Does the lead representative commit to completing homework and preparation work for the course, and supporting the evaluation of the programme? *

Yes
No

Does the lead representative have agreement and support from senior leaders or members of your organisation to be fully involved in the programme and implement their learning? *

Yes
No

Can your organisation share two years of accounts, and a forecast for the next 12 months, demonstrating the financial stability of your organisation (you will be asked to upload these at the end of the application)? *

Yes
No

Does your organisation understand that the programme is funded by Bally’s Foundation, who receive income from Bally’s Corporation, and give your permission to be listed as a beneficiary of the programme in Media Trust and Bally’s Group communications? *

Yes
No

About your organisation

Please tell us about your organisation’s work and its impact, including where you operate, who you support, the kind of work you do, and an estimate of the number of people you reach each year. *

Who are the main groups of people (audiences) that your organisation needs to communicate with and what do you need to say to each of them (key messages)? *

E.g. We need to communicate with people aged 16 – 21 with mental health problems, and tell them that we can provide support

Please add a link to your profile on any of the following platforms you currently use:

Blog or website news section

Facebook

Instagram

A link to a recent online newsletter or email

YouTube

Twitter

TikTok

Other (please specify)

Please tell us about your current communications channels i.e. how often do you update them, how do you plan content, what kind of content do you include and what has been most successful? *

Which elements of your communications work are you most proud of, and why? *

How do you measure the success of your communications? Do you have any targets or KPIs? *

Please tell us about any work your organisation has undertaken towards writing a communications strategy, now or in the past. *

For example, you may have a strategy which is out of date

Please tell us more about communications at your organisation, including: *

a) Who is responsible for day-to-day communications e.g. updating social media
b) Whether you have any staff with communications training or experience
c) The number of hours a week your organisation can give to communications work

What are your organisation’s objectives for the next 3-5 years? (Sometimes called an organisational or business plan) *

How will you implement your communications strategy across your organisation? *

What skills or knowledge would you and your organisation like to gain through the training, what would you like to achieve, and how does this fit with your organisation’s ambitions for 2022? *

If your application is successful, which day would you prefer to attend? *

I prefer Tuesday mornings
I prefer Thursday mornings
I do not have a preference

Financial information

We are seeking to ensure the organisations we offer training to have solid financial viability and sustainability, in order to maximise the longevity of the programme’s impacts. However, we recognise that the last 18 months have had a huge impact on the financial position of many organisations.

What was your organisation’s annual turnover for your last financial year? *

For charities, coalitions, CICs and social enterprises, please upload:

FY 20/21 audited accounts

FY 19/20 audited accounts

Any forecasting information you have available (ideally up to 12 months)

Your organisational plan / business plan or strategic goals

Any work you have already done towards producing a communications strategy

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