Digital mentoring programme for charities
Six months of digital communications mentoring for your charity – applications now closed!
As part of our new Digital Comms Programme, supported by Google.org, we are offering 20 charities an incredible opportunity to be matched with an expert digital mentor for a 3-6 month period starting in January 2021.
How a digital mentor can help your charity
20 charities across the UK will be selected to take part in the mentoring programme which will run from January to July 2021.
Based on your charity’s specific challenge, you will be matched with an industry expert, who will volunteer between 2-6 hours per month for a 3-6-month period, to help you develop your charity’s digital communications and achieve your objectives.
They will work closely with you on one of the following:
- Developing a digital communications strategy
- Identifying, engaging and growing audiences online
- Raising awareness about a specific cause or event
- Using data and analytics to boost engagement and presence online
- Creating, planning and managing your content
All sessions will be delivered remotely and your mentor will support by:
- Reviewing your current digital communications
- Setting realistic digital goals
- Developing a plan of action
- Building an impact plan to evaluate your digital communications
Who should apply?
Employment opportunity has been facing an ever-increasing threat in recent years due to job automation and Artificial Intelligence (AI) and this has only been accelerated by Covid-19. Unemployment is expected to hit 8.3% by the end of 2020 and will continue to rise when the furlough scheme ends in March 2021. Young people aged 18-24 have been particularly affected.
Over the years the UK has seen a steady increase in the amount of time we spend online. Once again, this has been heightened by the pandemic in every age group, but particularly amongst 18-24-year old’s who average 5 hours and 4 minutes online per day. As time spent online grows, so does the need for safeguarding and protection.
This year’s programme will therefore focus on organisations who will experience this increase in demand for their services, specifically those working in Work & Learning and Online Safety.
The opportunity is open to small and medium charities across the UK who work in one or both of these areas:
Work & Learning
If your work:
- Supports young people or adults into training, education or employment
- Provides support for people and families at risk of or experiencing poverty caused by unemployment
- Campaigns for and supports people on low wages and insecure work and contracts
If your organisation provides information or training on staying safe online to children, schools or parents. This work could include promoting the safe and responsible use of technology, as well as issues including online gambling, pornography, privacy, data and mental health.
Applications are prioritised from charities who work in areas of the UK that face high levels of unemployment.
What is the commitment?
In order to participate in the programme, you will be asked to nominate up to two staff members who can commit between 4-6 hours per month between January and July 2021 (the time needed will vary depending on the digital comms challenge that you work on). You will meet your mentor at least once a month and attend breakfast check-in meetings with your Media Trust contact.
Upon completion of the mentoring programme, you’ll be invited to attend a celebration event in the Summer (social distancing guidelines dependent) which will be an opportunity to meet other participants and showcase the impact the mentoring programme has had on your organisation.
To benefit fully from this opportunity, you will need to have buy-in and support from senior leadership and decision-makers in order to implement your learning within your organisation to take forward.
|Key dates||Programme stage|
|23 December 2020||Application deadline|
|Mid-January 2021||20 successful applicants will be notified|
|January to February 2021||Initial 1-2-1 with matched mentor|
|January to July 2021||Ongoing mentoring sessions|
|July 2021||Celebration event|
Applications are now closed.
Congratulations to the selected charities:
If you have any questions, please contact [email protected].
About Media Trust’s Digital Comms Programme:
In June 2018, Media Trust launched a new UK-wide programme of digital comms training, delivered to 1,500 charities through local masterclasses, mentoring and online learning. This unique programme was developed to help charities and community groups access the vital digital marketing training they need, in order to strengthen their communications capabilities. The programme will return again in early 2021 to support charities and community groups as we continue to adapt to the challenges posed by the global pandemic, and ensure voices are heard in a rapidly evolving digital world.
Our Corporate Partners
We enjoy outstanding support from the media industry. Our partners include: