Digital skills training for UK charities and community groups

At a time when 45% of charities don’t have a digital strategy, despite more than 70% believing that strengthening their digital skills would help their organisation to grow its network and deliver a more effective strategy*, it is vital that charities are given the support they need to enhance their digital capabilities or they risk being left behind. However, this can often prove difficult for the majority of charities and local community groups when resources and budgets are stretched to their limits.

Giving UK charities and community groups a digital voice

That’s why Media Trust has launched a new UK-wide programme of digital skills training, delivered through local masterclasses, mentoring and online learning. This unique programme is being developed to help charities and community groups access the vital digital marketing training they need, in order to strengthen their communications capabilities and get their voices heard in a rapidly evolving digital world.

Su-Mei speaks to a room full of charities at the Google Academy

Media Trust CEO Su-Mei Thompson introduces the programme to an audience of UK charities at Google Academy in London on 21 June 2018

The Masterclass got me really inspired about improving our digital marketing strategy. It was a great balance of big picture advice and small picture practical tips.

Charity attendee

Digital skills training coming to a city near you

Charities and community organisations will be able to sign up to attend free digital skills masterclasses in locations around the UK, including Birmingham, Bristol, Cardiff, Edinburgh, Manchester, Leicester and Liverpool.

The half-day masterclasses, with support from Google Digital Garage, will cover a range of topics from Social Media Strategy to Building a Digital Marketing Plan.

At these events, attendees will have the opportunity to discuss their specific digital communications challenges with, and receive advice from, a range of media partners and communications experts, learn from other charities as well as receiving digital skills training from a team of Google mentors.

Find out what happened at the launch event and hear from charities that attended some of the very first training sessions here.

Continue your learning beyond the workshops

The programme will also provide charities with access to a range of online training resources so you can continue your communications and digital learning beyond the practical workshop sessions. Resources will be made available to charity professionals from a range of commercial and charitable partners, via Media Trust’s website.

Room of charity attendees chatting to Google experts

How do I sign up?

The masterclasses will run from September 2018 until June 2019 and are free for charitable organisations to attend.

We will be adding more locations to the programme over the coming months. Make sure you are the first to hear about new dates and the latest developments or sign up to our charity newsletter.

If you would like to register your interest in a digital skills masterclass for a network of charities or community groups you work with in your region**, then please get in touch: trainingandevents@mediatrust.org

* The Charity Digital Skills Report 2018
** Please note, group size minimum 25 people. While we may not be able to reach every region we receive requests for with this round of workshops, please be aware we will do our best to include it in future training programmes. 

Find out more

With support from:

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Our Corporate Partners

We enjoy outstanding support from the media industry. Our partners include: