MyLondon is a media skills training programme designed to support community leaders from London’s diaspora and migrant communities* to amplify their voices and change the perception or representation of their communities in the media.
Now in its second year, the MyLondon programme is run by Media Trust in partnership with Trust for London.
This year, MyLondon is working with 24 community leaders. Through the programme, they have been provided with media training, support creating content. and mentoring from media industry professionals. The aim, to prepare them to become spokespeople for their communities and tell the positive stories about their contribution to their communities.
The support they have received, includes:
Media skills and social media training
Production of a promotional film screened on national TV via the Community Channel, raising their communities’ profiles
Networking with, and mentoring from, journalists and media professionals from BBC Radio London 94.9FM
MyLondon media campaign in partnership with advertising company TBWA, to showcase and celebrate the communities we have supported over the past two years
Through MyLondon, Media Trust has supported community groups from Armenia, Syria, Chad, Ireland, India, Romania, Albania, Egypt, Ivory Coast, Nigeria and many more!
*Individuals born in any country outside the UK that have lived in London for over a year, as well as the descendants of migrants who have strong cultural or material links to their family’s country of origin.
Ahlan Wa Sahlan is a grassroots initiative fostering community cohesion and helping Syrian refugees build a new life in London through English classes, social and cultural activities, women focused events and employability workshops.
I wanted to write to you and say a big thank you from the heart to you and to the Media Trust for allowing me the opportunity to be part of the great MyLondon project. It helped me a lot and I hope you continue offering this greatly needed training to volunteers and people working in charities so they can feel better equipped to make a difference in the world. My sincerest thanks to you and to everyone involved in this fantastic project with great results.
Fardous Bahbouh, Founder, Ahlan Wa Sahlan
We have had fantastic feedback about the short film – thanks so much for your brilliant work. The film got picked up by the Irish Times and Irish Post.