Media and marketing training for local communities

Our Community Rights media and marketing training programme offered local community groups the skills and networks to share positive stories about their work with local and regional media.




Between December 2016 to March 2017, Media Trust trained 154 community groups across nine regions in England. Participants were provided with the skills to raise their profile in the media, celebrate their achievements  and share their impact.

In addition to the media training sessions, one of our Corporate Partners, Trinity Mirror, was the official media partner for the programme.

154 matches were made between media volunteers and journalists

Regional journalists from across the organisation attended networking events with participants and provided mentoring, sharing advice on how the groups could share their stories.

Support included:

  • Media training and capacity building
  • Mentoring and networking with local media professionals from Trinity Mirror
  • Online resources to support participants in raising their profile in the media.

Seven of Trinity Mirror’s regional papers were involved including Cambridge News, Bristol Post, Newcastle Chronicle and Manchester Evening News.

44% of participants received media attention as a result of taking part in the project

Time is valuable to us all, never more so in the voluntary and social enterprise sector. To have quality trainers delivering industry-specific training in an easy to understand manner was time well spent.

Deana Wildgoose and Julia Burkin, Hero Project

Our Media and Marketing Training programme was delivered in partnership with Locality and funded by the Department for Communities and Local Government (DCLG).

44 Trinity Mirror journalists took part by networking with, and mentoring, participants

All of the groups that took part in the training were involved in Community Rights, a government initiative to give communities the legal power to make a difference in their local area. This includes owning local assets, shaping their neighbourhood and delivering local services.

Our Corporate Partners

We enjoy outstanding support from the media industry. Our partners include: