The Stronger Voices programme

We are all equal and we all play a vital role in contributing to a fair and decent society. However, too often, the varied and valuable contributions being made by individuals and groups in communities up and down the country go unnoticed, or worse, are being misrepresented.

We need to change this.

We believe that when charities and communities are equipped with vital communications skills they can better represent themselves in the media, advocate their positive work and achievements and increase understanding of the impact their work is having across the UK.

Which is why, Media Trust, in partnership with the Equality and Diversity Forum (EDF) are delighted to announce the launch of Stronger Voices. This new two-year communications training programme has been specifically designed to strengthen the voices of equality organisations across London. This programme is funded by City Bridge Trust.

Giving London’s voices a helping hand

Each year, 15 equality organisations in London will undertake a structured six-month programme of communications training and mentoring to strengthen their voices. In doing so, it will equip them with the skills they need to communicate more effectively with new and existing audiences.

The programme will also provide 100’s of additional equality organisations with the opportunity to attend free expert masterclass’ and access online digital training guides.

Through this programme, we want to facilitate the wider sharing of best practice, and build connections between the media and equality groups that will lead to enhanced advocacy skills, access to platforms and ultimately, a stronger voice for the wider equality sector.

Thank you, as a small not for profit that relies upon small amounts of funding without any full-time staff we have managed to make a much bigger impact whilst developing our brand than we would have done.

Past participant from our community training programmes

Strengthening your organisations communications capacity

Over the course of six months your organisation will benefit from:

  • An introduction to strategic communications, including framing theory, audience insight, and values-led communication
  • Six training workshops, covering a range of media skills and techniques
  • Networking opportunities with journalists, including a chance for you to pitch stories to them
  • A communications review and surgery session, undertaken with a dedicated team of media professionals
  • The development of a targeted communications action plan.

Find out how Fardous Bahbouh and her charity Ahlan Wa Sahlan benefited from taking part in a similar training programme we ran in London last year.

The information I learned and shared with my colleagues has improved our overall communication with customers and supporters, spreading our message far and wide.

Past participant from our community training programmes

How do I get involved in Stronger Voices?

Applications for the 2018 Stronger Voices programme are now closed. To be among the first to hear about the 2019 programme, sign up to our Charity Newsletter.

In the meantime, why not sign up to one of the masterclasses that accompanies this programme?  Sessions include:

Shake up your social media with Channel 4 masterclass
6 September 2018
09:00 – 12:00
Channel 4,124-126 Horseferry Road, London SW1P 2TX

Crisis comms masterclass with Edelman
Date: 19 September 2018
Time: 15:00 – 17:00
Location: Edelman, 105 Victoria Street, London SW1E 6QT

The training has been a big help in understanding how to engage with people, get our message out and gain support.

Past participant from our community training programmes

Even more opportunities to get involved

If you are unable to take part in the main Stronger Voices programme then you can still benefit from a number of other activities on offer.

Masterclass series: throughout the year we are running a number of free expert masterclasses for equality professionals. These sessions aim to strengthen your organisation’s voice and provide you with the skills to assert and defend your rights and the rights of your beneficiaries.

For the latest information on these sessions and to book please check our latest events.

Online communications resources: a series of five online communications guides will be produced in 2018 alongside the Stronger Voices programme and made freely available on our resources hub.

In partnership with:

the Equalities Diversity Forum and Media trust logos

The Stronger Voices programme is a partnership between the Equality and Diversity Forum and Media Trust.

Funded by:

City of London logo.


This programme is generously funded by the
City of London Corporation’s charitable funder, City Bridge Trust.

Our Corporate Partners

We enjoy outstanding support from the media industry. Our partners include: