Digital Leadership Programme

We are excited to announce the launch of Media Trust’s Digital Leadership Programme which will provide free Digital Marketing Strategy training to 160 leaders of charity and civil society organisations across England.

Funded by the Department of Digital, Culture, Media and Sport (DCMS) and run in partnership with The Foundation for Social Improvement (FSI) and The Association of Chairs, this programme will take digital marketing strategy training workshops outside of the country’s main media hubs, to charity leaders across 10 regions in England.

Sessions will equip those in leadership positions with vital and future facing digital skills to enhance digital engagement with service users, local government, funders, local community, volunteers and businesses.

The workshops form part of Media Trust’s UK-wide Digital Skills Programme which launched in June 2018. The programme aims to help charities and community groups access vital digital training and mentoring, in order to strengthen their communications capabilities and get their voices heard in a rapidly evolving digital world.

Free digital marketing workshops designed for charity leaders

We are running 10 one-day workshops in March 2019 across England. The workshops have been specially designed for charity leaders including CEO’s, Trustees, Chair’s and Senior Managers, giving attendees the knowledge, confidence and practical skills to drive forward an impactful and effective digital communications strategy that engages audiences and aligns with organisational strategy.

The sessions will combine a theoretical overview of digital marketing, practical exercises and group activities, alongside peer-to-peer learning and sharing.

Applications are now closed


Who should attend?

This training is for charity leaders and individuals in a position to influence digital transformation within their organisation.

There are two spaces available per organisation at each workshop. We recognise that the most impactful change is achieved when decision makers are on the same page.

  • A CEO, Chair, Trustee or Senior Manager of a small to medium sized charity or civil society organisation (with a turnover £2 million and under.)
  • A second person who is instrumental in the integration and implementation of the digital strategy. This could be a Trustee, Senior Manager, marketing and communications lead or volunteer.

We will reimburse travel expenses to and from workshops.

Learning from an award winning digital expert

The workshops will be led by digital expert Jo Kerr, a consultant with over a decade of experience as a digital leader in the social sector.

Jo’s most recent in-house role was as Assistant Director of Digital for Breast Cancer Care. As the charity’s digital lead, she developed innovative online support services for people affected by breast cancer. In 2014, she was voted #1 woman in digital under 30 by The Drum. In March 2017, she was named one of 10 inspiring women in charity digital by Third Sector.

Trainer, Jo Kerr, Digital Communications Consultant

Trainer, Jo Kerr, Digital Communications Consultant

Why is it important?

The 2017 Digital Skills report found that the charity sector lags seriously behind other industries when it comes to digital, with 50% of charities not having a digital strategy. It is vital that charities are given the support they need to enhance their digital capabilities or they risk being left without a voice. However, this can often prove difficult for the majority of charities and local community groups when resources and budgets are stretched to their limits.

The Digital Leadership Programme along with Media Trust’s wider digital skills programme aims to help charities and community groups stay ahead of the curve in an increasingly digital landscape.


Find out more

To find out more, please contact Project Manager Aimee Dorsett Browne on or call 07350735633.


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Our Corporate Partners

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