Digital skills training for UK charities and community groups

At a time when 45% of charities don’t have a digital strategy, despite more than 70% believing that strengthening their digital skills would help their organisation to grow its network and deliver a more effective strategy*, it is vital that charities are given the support they need to enhance their digital capabilities or they risk being left behind. However, this can often prove difficult for the majority of charities and local community groups when resources and budgets are stretched to their limits.

Giving UK charities and community groups a digital voice

That’s why in June 2018, Media Trust launched a new UK-wide programme of digital skills training, being delivered through local masterclasses, mentoring and online learning. This unique programme has been developed to help charities and community groups access the vital digital marketing training they need, in order to strengthen their communications capabilities and get their voices heard in a rapidly evolving digital world.

Su-Mei speaks to a room full of charities at the Google Academy

Media Trust CEO Su-Mei Thompson introduces the programme to an audience of UK charities at Google Academy in London on 21 June 2018

Digital skills training in a city near you

Following a sell-out tour of the UK this year, we returned to regions across the UK with another round of masterclasses covering new and essential areas of digital communications, as well as bringing this programme to a number of new locations in an effort to reach even more charities with this free training opportunity.

The half-day masterclasses were delivered with support from Google Digital Garage and helped charities to get to grips with the fundamentals of digital communications and learn about the essential tools and techniques that will help them to communicate effectively in today’s digital world.

At these beginner-level workshops, attendees had the opportunity to discuss their specific digital communications challenges with, and receive advice from, a range of media partners and communications experts, learning from other charities as well as receiving digital skills training from a team of Google mentors.

Find out what happened at the launch event and hear from charities that attended some of the very first training sessions here.

The Masterclass got me really inspired about improving our digital marketing strategy. It was a great balance of big picture advice and small picture practical tips.

Charity attendee

Sessions have now finished

In 2019, the masterclasses will ran from January until May and were free for charities and community groups to attend.

Masterclasses in the following locations have already taken place or are sold out:


Room of charity attendees chatting to Google experts

Charities can get their digital communications questions answered by a team of experts.

Continue your learning beyond the workshops

The programme will also provide charities with access to a range of online training resources so you can continue your communications and digital learning beyond the practical workshop sessions. Resources will be made available to charity professionals from a range of commercial and charitable partners, via Media Trust’s website.

Find out more

With support from:

Google digitl garage logo

Our Corporate Partners

We enjoy outstanding support from the media industry. Our partners include: