Email Marketing

09 Nov

Media Trust, W12 7SB

Thursday 9 November 2017 14:00 - 17:00

Emails and newsletters are still one of the most powerful and cost effective tools for charities to reach their audiences. If it’s done well it’s a huge opportunity for charities to keep people engaged and encourage them to take action.

Whether your emails are used for fundraising, volunteering, updates or promotion, you need to be segmenting, targeting, and personalising them to the right group of individuals. 

This course will introduce you the different tools and email service providers available to create eye-catching e-newsletters which best deliver your message and grab your reader’s attention.

At the end of this training you will:

  • Understand and segment your customers to target them effectively 
  • Learn how to create engaging and relevant content that makes people click 
  • Improve your measurable results and spend less time on emailing but with greater impact 

Who should attend?

This course is ideal for you if you are new to email marketing and would like to learn how to use it effectively. It would also benefit those who already use email marketing and would like to improve performance and make sure their content is relevant and gets read. 

Do I need to bring anything with me?

Bring along your laptop/iPad to be able to look at tools and platforms.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5655.

If you’d like to cancel the course, please check our cancellation policy below and email trainingandevents@mediatrust.org

Do I need to print my confirmation email?

You don’t have to print and bring your ticket. Just turn up on the day. It’s that easy!

When you book, we will have all of your details in our system.

Cancellation and Booking Policy

Booking terms and conditions

Payment

Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.

Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600

Cancellations policy

All cancellations must be made in writing to Training and Events, via email to trainingandevents@mediatrust.org or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.

Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).

If you wish to send a substitute delegate, please call 020 7871 5600 or email  trainingandevents@mediatrust.org to discuss the changes.

Cancellation period

If you need to cancel your booking:

  • 1 month or more before the course, you will be entitled to a full refund
  • Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation
  • Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund
  • The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.

A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.

It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.

Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.

Booking a Media Trust event indicates acceptance of our booking conditions.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable. However, you will need to let us know beforehand.

If you’d like to give your place to a colleague, drop us an email to trainingandevents@mediatrust.org

Can I pay via invoice?

You can choose to show “other payment options at the bottom of the order page on Eventbrite. Once selected, simply choose “send invoice.

Our Finance team will then send an invoice onto you.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Do you offer a tailored version of this course?

If you’d like us to run this training with a group of your staff just let us know.

Simply, get in touch with our training team and they will help you to create a tailored course for you.  Email bespoke@mediatrust.org or call 0207 871 5600.

Book your place

To secure your place on this course, register today via our Eventbrite page.

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