Marketing and Campaign Planning

23 Nov

Media Trust, W12 7SB

Thursday 23 November 2017 10:00 - 16:00

Having a well thought-through communications plan will help you stay focused and use your resources effectively and efficiently to make the most out of your marketing campaign. But where to start? Don’t worry it’s not rocket science.

This course offers you a mix of practical exercises and theory to help you understand how to plan and manage a campaign from start to finish as well as impact monitoring. Learn how to set realistic aims, objectives and budget, use simple approach to planning, evaluate digital marketing channels and be able to set metrics to measure success. 

At the end of this training you will:

  • Understand your target audience, market and competitors  
  • Develop a defined strategy and be realistic with your budget 
  • Understand new tools and emerging marketing platforms to identify the right channel for your campaign 
  • Monitor and demonstrate effectiveness

Who should attend?

The course would benefit charity communications professionals who have just moved to managerial role and responsible for shaping marketing and campaign strategy and maybe have to create their first plan. The training also benefit you if you have been working in communications for some time and need a refresher or maybe planning a new campaign and would like to gain new ideas.

Do I need to bring anything with me?

You don’t have to bring anything specific for this course.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5655.

If you’d like to cancel the course, please check our cancellation policy below and email trainingandevents@mediatrust.org

Do I need to print my confirmation email?

You don’t have to print and bring your ticket. Just turn up on the day. It’s that easy!

When you book, we will have all of your details in our system.

Cancellation and Booking Policy

Booking terms and conditions

Payment

Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.

Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600

Cancellations policy

All cancellations must be made in writing to Training and Events, via email to trainingandevents@mediatrust.org or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.

Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).

If you wish to send a substitute delegate, please call 020 7871 5600 or email  trainingandevents@mediatrust.org to discuss the changes.

Cancellation period

If you need to cancel your booking:

  • 1 month or more before the course, you will be entitled to a full refund
  • Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation
  • Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund
  • The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.

A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.

It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.

Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.

Booking a Media Trust event indicates acceptance of our booking conditions.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable. However, you will need to let us know beforehand.

If you’d like to give your place to a colleague, drop us an email to trainingandevents@mediatrust.org

Can I pay via invoice?

You can choose to show “other payment options at the bottom of the order page on Eventbrite. Once selected, simply choose “send invoice.

Our Finance team will then send an invoice onto you.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Do you offer a tailored version of this course?

If you’d like us to run this training with a group of your staff just let us know.

Simply, get in touch with our training team and they will help you to create a tailored course for you.  Email bespoke@mediatrust.org or call 0207 871 5600.

Book your place

To secure your place on this course, register today via our Eventbrite page.

Tickets

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Centre House 56 Wood Lane, London, W12 7SB

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