Measuring your Digital Impact

22 Mar

Media Trust, W12 7SB

Thursday 22 March 2018 10:00 - 13:00

All organisations, whether commercial or not-for-profit, have to demonstrate that they are spending their resources in an effective manner.
Digital marketing and social media are no exception. But how do you go beyond measuring simple vanity metrics such as website traffic and retweets to genuinely understanding the impact your digital and social programmes are having on your audiences?

How does digital activity take effect in the real world?

This workshop will give you an excellent grounding in how to create a robust measurement and evaluation framework for your digital and social media programmes. From setting meaningful goals and objectives through to selecting the right metrics, building dashboards and getting the most out of Google Analytics, this workshop will provide you with the tools to improve your ability to demonstrate your digital impact.

The training gave so many practical tools and useful direction that make me more informed to use my digital channel data in a more informed way and also to ensure the date I get is more meaningful.

Jurassic Coast Trust

At the end of this training you will:

  • Learn how to set goals and objectives for your digital activity
  • Understand how to use Google Analytics as a robust digital evaluation platform
  • Discover the cost effective tools to measure and evaluate social media more effectively

Do I need to bring anything with me?

Bring a laptop/tablet to be able to look at tools and analytics.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic!

Give us a call on 0207 871 5655. If you’d like to cancel the course, please check our cancellation policy below and email

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!

When you book we have you in the system already. You don’t have to print and bring your ticket.

Cancellation and Booking Policy

Booking terms and conditions


Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.

Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600

Cancellations policy

All cancellations must be made in writing to Training and Events, via email to or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.

Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).

If you wish to send a substitute delegate, please call 020 7871 5600 or email to discuss the changes.

Cancellation period

If you need to cancel your booking:

  • 1 month or more before the course, you will be entitled to a full refund
  • Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation
  • Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund
  • The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.

A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.

It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.

Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.

Booking a Media Trust event indicates acceptance of our booking conditions.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand.

If you’d like to give your place to a colleague, drop us an email to

Can I pay via invoice?

You can choose to show “other payment options at the bottom of the order page and choose “send invoice.

Our Finance team will send you an invoice.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Do you offer this course as bespoke training?

If you’d like us to run Measuring your Digital Impact training with your staff, get in touch with our Bespoke team and they will help you to create a tailored course for you.

Email or call 0207 871 5600.

Book your place

To secure your place on this course, register today via our Eventbrite page.


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Media Trust

Centre House 56 Wood Lane, London, W12 7SB

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