Media Interview Training

07 Dec

Weber Shandwick, M15 4PY

Thursday 7 December 2017 10:00 - 16:00

Media Trust's Media Interview Training will ensure you can confidently get your organisation's message across in a media interview. You will gain practical interview experience covering radio, TV and telephone interviews.

Our expert trainer will help you keep calm, stay on message and make the right impression when it counts. Rehearse your TV and radio manner, make sure you’ll be interesting and engaging over the phone and get familiar with interviewer styles through professional PR feedback and coaching. You’re working hard to attract media attention and you should be ready to respond when a journalist calls you.

Please note: this training is taking place at Weber Shandwick’s Manchester office.

“This course has boosted my confidence and motivated me to push hard for more media coverage.”

Naomi House

At the end of this training you will:

  • Communicate your key messages fluently, stay focused and get the media telling your story
  • Adapt your style for TV, radio and print
  • Handle difficult questions with confidence

About the trainers:

Patrick Harrison, Director of Reputation Management and Strategic Media Relations, Weber Shandwick

Patrick provides media and training based on over 25 years of experience in journalism, media relations, crisis communications and reputation management.  Previous clients have included spokespeople for companies such as Nestlé, Eaton, Ericsson, Wickes, Jadwa Investment, SABIC and Aldi supermarkets, as well as senior UK civil servants, Government ministers, UK prison governors and members of the Royal Family.

During his media training sessions, Patrick draws from a wealth of media relations and crisis communications experience.  Initially trained and employed as a journalist, Patrick understands the importance of language in putting a message across in all forms of communication, from broadcast interview to online blog.  He is a highly skilled copywriter who has crafted thousands of statements, press releases, briefing papers, ghost written articles and speeches for Government ministers and senior members of the Royal Family and he is also the ghost writer of one book. In addition to his writing skills, Patrick is also experienced in public speaking, theatre performance and directing.

Patrick is a reputation management specialist. In his previous role he challenged and changed the way in which the Royal Household communicated, including re-engaging with broadcast media, adopting a more strategic and proactive approach to communicating charitable work and embracing new forms of social media. Patrick led the multi-stakeholder communications teams for the 2005 and 2011 royal weddings and 24 official tours to 37 countries as well as managing ground-breaking documentaries and overseeing two award-winning website redesigns. He is a natural communicator, who enjoys interacting at all levels both within his own organisation and with a wide range of stakeholders.

Heather Blundell

Heather Blundell, Managing Director, Weber Shandwick Manchester

Heather  is the Managing Director of Weber Shandwick’s full-service Manchester office.

She is a specialist in the development of strategic, targeted campaigns that deliver real value for brands and organisations, based on research and insight. She has particular expertise in corporate communications and issues management programmes, as well as acquisition management, NGO relations and strategic media relations.

Heather oversees global accounts in the education, food and drink and property arenas. Other sector experience includes energy, finance, law, pharmaceutical and retail.

Heather has a decade’s experience in consultancy and leads a team encompassing consumer marketing, corporate B2B, tech, issues management and digital communications

The best part of the training was recording the interview and watch it back with feedback on areas in which I could improve

Enabling Play

Do I need to bring anything with me?

Think about the key messages you’d like to practice during the mock interviews.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5655.

If you’d like to cancel the course, please check our cancellation policy below and email

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Cancellation and Booking Policy

Booking terms and conditions


Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.

Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600

Cancellations policy

All cancellations must be made in writing to Training and Events, via email to or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.

Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).

If you wish to send a substitute delegate, please call 020 7871 5600 or email to discuss the changes.

Cancellation period

If you need to cancel your booking:

  • 1 month or more before the course, you will be entitled to a full refund
  • Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation
  • Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund
  • The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.

A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.

It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.

Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.

Booking a Media Trust event indicates acceptance of our booking conditions.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to

Can I pay via invoice?

You can choose to show “other payment options at the bottom of the order page and choose “send invoice.

Our Finance team will send you an invoice.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Do you offer this course as bespoke training?

If you’d like us to run Media Interview training with your staff, get in touch with our Bespoke team and they will help you to create a tailored course for you. Email or call 0207 871 5600.

Book your place

To secure your place on this course, register today via our Eventbrite page.


Find this event

Weber Shandwick

2 Jordan St, Manchester, M15 4PY

Get directions

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