Social Media Advanced: Content and Analytics

16 Jan

Media Trust, W12 7SB

Tuesday 16 January 2018 10:00 - 16:00

76% of all internet users are using some form of social media, according to a Pew Research study*. Charities need to not only adapt to this growing trend, but also learn how to make the most of it.

Take your social media to the next level and learn advanced techniques to move beyond focusing solely on your number of ‘followers’ or ‘likes’. With this training, you’ll understand how to identify a comprehensive digital content strategy and deliver data driven campaigns. You’ll explore current digital trends and take a look at how to maximise your social media channels.

This workshop will help you understand how to make social media algorithms work for you, what you can do to make your content more eye-catching and creative, and give you expert tips to enable you to measure your success online.

At the end of this training session you will:

  • Understand how to develop a social media strategy and recognise the importance of brand consistency across platforms

  • Know how to identify and effectively engage with your target audience online

  • Explore ways of enriching your content and enhancing your digital storytelling 

  • Learn how to confidently use measurement, impact and engagement tools

Who should attend?

This advanced course is for professionals looking to improve their charity’s social media strategy and build more sophisticated campaigns with integrated data, analytics and insights.

*You can view the Pew Research study here.

Do I need to bring anything with me?

Bring a laptop/tablet or your smart phone to be able to look at social media platforms and tools.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5655.

If you’d like to cancel the course, please check our cancellation policy below and email trainingandevents@mediatrust.org

Do I need to print my confirmation email?

You don’t have to print and bring your ticket. Just turn up on the day. It’s that easy!

When you book, we will have all of your details in our system.

Cancellation and Booking Policy

Booking terms and conditions

Payment

Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.

Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600

Cancellations policy

All cancellations must be made in writing to Training and Events, via email to trainingandevents@mediatrust.org or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.

Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).

If you wish to send a substitute delegate, please call 020 7871 5600 or email  trainingandevents@mediatrust.org to discuss the changes.

Cancellation period

If you need to cancel your booking:

  • 1 month or more before the course, you will be entitled to a full refund
  • Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation
  • Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund
  • The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.

A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.

It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.

Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.

Booking a Media Trust event indicates acceptance of our booking conditions.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferable. However, you will need to let us know beforehand.

If you’d like to give your place to a colleague, drop us an email to trainingandevents@mediatrust.org

Can I pay via invoice?

You can choose to show “other payment options at the bottom of the order page on Eventbrite. Once selected, simply choose “send invoice.

Our Finance team will then send an invoice onto you.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Do you offer a tailored version of this course?

If you’d like us to run this training with a group of your staff just let us know.

Simply, get in touch with our training team and they will help you to create a tailored course for you.  Email bespoke@mediatrust.org or call 0207 871 5600.

Book your place

To secure your place on this course, register today via our Eventbrite page.

Tickets

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Centre House 56 Wood Lane, London, W12 7SB

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