Social Media Essentials

19 Oct

Media Trust, W12 7SB

Thursday 19 October 2017 10:00 - 16:00

As social media becomes more and more popular, it provides a unique opportunity to reach your audience. Whether your charity wants to raise funds, spread awareness or recruit volunteers, your audience is on social media and you should be too.

With campaigns such as the ice bucket challenge funding groundbreaking research, there is now real evidence that online successes can make a huge difference to charities.

But where do you start? There are so many platforms available and such a vast array of new terminology that it can sometimes seem a little overwhelming.

We understand the budget and resource restraints of the charity sector, so we want to help you get the most from social media with this crash course for beginners. This course will provide an introduction to the most popular social media platforms and the ways to utilise them to achieve your charity’s goals. 

At the end of this training you will:

  •  Learn about popular platforms including Facebook, Twitter, YouTube and Instagram, how they work and the key functionality of each
  • Understand how audiences behave on each platform and different engagement tactics to connect with new and existing audiences
  • Discover how to measure your efforts against your goals by understanding basic social media metrics and analytics

A true industry expert led workshop. The trainer knew the subject inside out. Would really recommended.

The Football Foundation

Who should attend?

This course is designed for beginners who are getting started with social media and want to learn the basics of what it has to offer.
If you haven’t been using social media as part of your job or have just got started and want to learn how to move your charity digitally forward then this is the course for you. This course will help you understand key principles of social media platforms as well as how to develop your organisation’s social media profile to improve  your charity’s social media presence. 

Do I need to bring anything with me?

Bring a laptop/tablet or your smart phone to be able to look at social media platforms and tools.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5655.

If you’d like to cancel the course, please check our cancellation policy below and email

Do I need to print my confirmation email?

You don’t have to print and bring your ticket. Just turn up on the day. It’s that easy!

When you book, we will have all of your details in our system.

Cancellation and Booking Policy

Booking terms and conditions


Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.

Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600

Cancellations policy

All cancellations must be made in writing to Training and Events, via email to or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.

Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).

If you wish to send a substitute delegate, please call 020 7871 5600 or email to discuss the changes.

Cancellation period

If you need to cancel your booking:

  • 1 month or more before the course, you will be entitled to a full refund
  • Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation
  • Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund
  • The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.

A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.

It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.

Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.

Booking a Media Trust event indicates acceptance of our booking conditions.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferable. However, you will need to let us know beforehand.

If you’d like to give your place to a colleague, drop us an email to

Can I pay via invoice?

You can choose to show “other payment options at the bottom of the order page on Eventbrite. Once selected, simply choose “send invoice.

Our Finance team will then send an invoice onto you.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Do you offer a tailored version of this course?

If you’d like us to run this training with a group of your staff just let us know.

Simply, get in touch with our training team and they will help you to create a tailored course for you.  Email or call 0207 871 5600.

Book your place

To secure your place on this course, register today via our Eventbrite page.


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Media Trust

Centre House 56 Wood Lane, London, W12 7SB

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