Using Stories to Grow your Charity

05 Oct

Media Trust, W12 7SB

Thursday 5 October 2017 10:00 - 16:00

Charities often fail to leverage their greatest asset - their stories. Good storytelling can make a real difference to the way charities and social enterprises are seen by funders and beneficiaries alike. People who have been helped, problems that have been solved, small teams punching way above their weight - it all helps to demonstrate the impact of your work, but is a skill that often needs to be developed.

This new practical workshop will help you identify your impact stories, define your key messages and guide you to be able to communicate them to the right people, on the right medium at the right time. Greater focus on storytelling will ensure you stand out from the crowd and grow your organisation.

At the end of this training you will:

Identify more focused key messages
Have greater understanding of how to adapt and apply stories for maximum effect
Understand the tools and techniques available to help you develop stories that will create growth

About the trainers

Dr Darrell Jaya-Ratnam began his career as a civil servant in the UK Ministry of Defence, before joining leading strategy house McKinsey and Co Inc, and then founding his own strategy practice (DIEM Consulting) in 2002. Over the last 20 years he has helped a range of central and local government departments, corporates, SMEs and charities develop their strategies. He lectures on corporate and marketing strategy at Birkbeck College, University of London.

Ruth Peacock is an experienced journalist, with more than 20 years at the BBC as a reporter, correspondent, producer and editor. Since leaving the BBC, she has worked as a journalist, PR consultant and media trainer with various clients including the Media Trust, Future Leaders Trust and Street Child United, securing wide coverage in the UK and globally.

How to prepare?

Participants should bring:

Most recent annual report, including mission and vision statements
Examples of marketing literature and/or press releases
Stakeholder maps
Knowledge of income sources
An iPad or laptop to view websites and social media sites

Who should attend?

The training would be of interest to people involved in communications, marketing, advertising, fundraising and operations.

Do I need to bring anything with me?

Participants should bring:

Most recent annual report, including mission and vision statements
Examples of marketing literature and/or press releases
Stakeholder maps
Knowledge of income sources
An iPad or laptop to view websites and social media sites

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5655.

If you’d like to cancel the course, please check our cancellation policy below and email [email protected]

Do I need to print my confirmation email?

You don’t have to print and bring your ticket. Just turn up on the day. It’s that easy!

When you book, we will have all of your details in our system.

Cancellation and Booking Policy

Booking terms and conditions

Payment

Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.

Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600

Cancellations policy

All cancellations must be made in writing to Training and Events, via email to [email protected] or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.

Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).

If you wish to send a substitute delegate, please call 020 7871 5600 or email [email protected] to discuss the changes.

Cancellation period

If you need to cancel your booking:

1 month or more before the course, you will be entitled to a full refund
Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation
Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund
The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.

A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.

It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.

Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.

Booking a Media Trust event indicates acceptance of our booking conditions.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable. However, you will need to let us know beforehand.

If you’d like to give your place to a colleague, drop us an email to [email protected]

Can I pay via invoice?

You can choose to show “other payment options” at the bottom of the order page on Eventbrite. Once selected, simply choose “send invoice”.

Our Finance team will then send an invoice onto you.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Do you offer a tailored version of this course?

If you’d like us to run this training with a group of your staff just let us know.

Simply, get in touch with our training team and they will help you to create a tailored course for you. Email [email protected] or call 0207 871 5600.