PR Brief for International Women’s Day Friday – Women’s Voices

Posted 19 March 2019

Why and How is Media Trust celebrating and supporting International Women’s Day?

International Women’s Day is a time to call for change, to celebrate acts of courage and determination by women and to highlight the disparity and inequality that still exists around the world.

At Media Trust, we want to celebrate International Women’s Day by providing charities that support, campaign and advocate for women and girls (and those who identify as such) to have a stronger voice.

This is Media Trust’s biggest volunteering event of the year with over 150 Industry volunteers sharing their skills to help build effective, impactful and compelling communications campaigns. This will be our third annual Women’s Voices event hosted by Google, and this year is the first time we will have male allies joining us. We are also delighted to have Matt Brittin, President of EMEA Business & Operations for Google, opening the event.

We will provide 30 women’s and girls’ charities with strategic media and creative advice and mentoring from some of the most talented professionals in the industry.

Kate Dale will be joining us as the Keynote speaker. Kate is the Strategic Lead for Campaigns at Sport England and is responsible for delivering This Girl Can, multiaward-winning campaign, which is changing the way millions of people especially women and girls think about exercise and physical activity. The campaign has seen 2.9 million more women get active as a direct result.

What we’re hoping to achieve?

Women’s Voices is a Charity Challenge Day where Media Trust uniquely brings together

• 150 + media professional volunteers

• 30 charities that support, advocate and campaign for women and girls

Each team will be made up of 6 x 4-6 cross-industry corporate volunteers and specially matched to a charity brief based on their skills and experiences. On the day, each charity will have the morning to work alongside their volunteer team and discuss how to solve the communications challenge. This is what Media Trust is all about – giving charities, young people and under-represented communities a stronger voice and this is what Media Trust’s “Women’s Voices” event is trying to achieve.

Our industry volunteers come from a huge range of companies across the Media and Creative Industry including some of our key corporate partners like BBH, BBC, Dentsu, MediaCom/Group M, Hearst, ITV, Saatchi and Saatchi, AdamandEve DDB, Facebook, Google and Bloomberg.

Charities taking part

Adfam, Barking & Dagenham Somali Women’s Association, Beyond The Streets, Birthrights, The Breastfeeding Network, British Trust for Ornithology, Evolve Housing, Fight for Peace, FiLiA, Jan Trust, Muslim Women’s Network UK, National Numeracy, OSARCC , PACT (Parents and Children Together), Rape Crisis Surrey and Sussex, Refugee Women, Rosa, Safe and Sound Dorset, Sands, Hestia – UK Says No More, Spectra, The Cup Effect, The Lotus Flower, The Magpie Project, Wellbeing of Women, Womankind, Women Engineering Society, Women’s Institute, Women’s Resource Centre.

Background to International Women’s Day

International Women’s Day is a time to call for change. To celebrate acts of courage and determination by ordinary women who have played an extraordinary role in history. It is a celebration of women but also a reminder that we need to focus on gender parity, and sadly women’s equality is still a long way off. We are entering an exciting period of history where the world expects balance. Balance drives a better working world. Collectively, let’s all Balance for Better.

About Media Trust

Media Trust believes in the power of the media to transform lives. As a charity, we work in partnership with the media and creative industry to give charities, under-represented groups and young people a stronger voice. We do this by promoting skills-based volunteering, empowering young people from diverse backgrounds to work in media and encouraging constructive dialogue and collaboration with the media sector.

By bridging the gap between the media and creative industries and charities, underrepresented communities and young people we are contributing to a more responsible, representative and connected media sector and ultimately, a more socially cohesive Britain.

Our media industry corporate partners include: adam&eveDDB, Ascential, BBC, BBH, Bloomberg, Camelot, Channel 4, Clear Channel, Dentsu Aegis Group, Discovery Networks Europe, dmg media, Edelman, Facebook, Google, Group M, Guardian Media Group, Hearst Magazines UK, IPG Mediabrand, ITV, Mediacom, McCann, Mindshare, m/six, Next 15, Oath, Ogilvy, Posterscope, Saatchi & Saatchi, Sky, Spotify, Starcom, Telegraph Media Group, The Walt Disney Company UK & Ireland, Time Warner, Twitter, Viacom International, Wavemaker, Weber Shandwick and WPP.


Twitter: @media_trust




#MTWomensVoices19 (Media Trust hashtag for event day)

#BalanceforBetter (Official International Women’s Day hashtag)

#IWD19 (General/popular hashtag used on social)

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