Telling London’s stories

Through London360, we are skilling up London's diverse young population so they can tell the untold stories from across the capital.

London360 gives diverse young Londoners, the skills and confidence to produce and broadcast the stories that they care about and progress their careers in the media at the same time. Through the scheme, young people grow in confidence and become more employable.

London360 offers 18-25 a unique opportunity to to produce TV shows that champion local untold stories. The young people receive the hands-on media training and mentoring needed to shine a light on London’s varied communities and put those stories firmly on the map, through partnerships with mainstream media. 

The scheme was born in 2011 and is supported by City Bridge Trust, Mayor’s Fund for London and John Lyons Foundation. We recruit six young reporters to join Media Trust for six months. During their first month, they engage in an intense six weeks of masterclasses, which aim to provide them with the practical media skills and community journalism knowledge they need to start creating their own TV show.

Getting to grips with media production

Each young reporter receives training in news, production and social media. Each session is provided by top media professionals such as journalist Vivian Morgan, broadcaster Eddie Nester, photographer Richie Pascoe and digital media guru Andrew Davis.

London360 alumni Rosa Doherty and Holly Powell-Jones pass on their skills in blogging and media law respectively. The reporters also benefit from guidance on TV broadcasting such as OFCOM regulations, music licensing and compliance.

The team works together to create episodes of London360, a magazine show featuring an array of untold stories from across the capital. A more recent addition, London Undercover is a series of half-hour specials on topics chosen by our partners at London Live and Evening Standard. Each show contains compelling community-based campaigns and charity causes, gritty local issues, London’s hidden quirky communities, and a range of under represented and marginalised voices which provide an alternative view point on the capital’s news agenda. The content is uniquely produced under the scrutiny of our diverse in-house team of reporters, who are all passionate about the areas in which they live,unearthing stories relevant to audiences across the capital.

Executive Producer Jasmine Dotiwala, previously a senior manager at MTV News International and MTV Base UK, oversees the production of each episode.

The shows air on Community Channel (Freeview 63, Sky 539, Virgin 269 and Freesat 651) and London’s local TV channel, London Live (Freeview 8,Sky 117). Our reporters also appear on BBC Radio London and Westside FM, where they discuss the show’s content and Londoners’ hottest topics.

London360 student testing out their media training, interviewing Russell Brand

London360 student testing out their media training by interviewing Russell Brand.

From junior to young professional

London360 is a key initiative for Media Trust and continues to be very successful, enabling stories from communities and charities across London to be told to an audience of millions. Young people are given the skills and confidence to broadcast these stories and progress their careers in the media. The scheme helps the young people grow in confidence and become more employable; supporting them into paid jobs in the media industry.

On completing their six months in-house, the reporters are paired with media professionals who support and mentor them for an additional six months. The reporters receive guidance on how to navigate the media industry, construct eye-catching CVs and cover letters, and job interview techniques. They also gain advice and tips on networking and how to build strong and professional social media profiles.  

Over 84% of our London360 reporters have gone on to work at major media companies and production houses such as BBC, Sky, London Live, MTV, Hat Trick Productions, Buzzfeed, Discovery TV, CNN and Channel 4.

Gathering more young voices

London360 also reaches out to additional 100 young people per year to create vlogs and online content for London360. We provide Art of Vlogging workshops and the Creativity Works: Multimedia Genius Training scheme,where young people receive intensive media training and mentoring over a 12-week period. To date we have engaged over 600 18-25 year olds, training them in community journalism, giving them a voice and enabling them to tell the stories of our capital’s communities through a dedicated online space, regular
TV programmes and three flagship media partnerships in TV, radio and print.

Our Corporate Partners

We enjoy outstanding support from the media industry. Our partners include: