Why are Dentsu Sponsoring the Media Trust Triathlon again this year?
Dentsu Aegis Network have sponsored the triathlon since 2015, and we do this to support Media Trust’s work that gives a huge return, enabling thousands of charities, communities and young people to improve their communications and achieve their goals. All funds raised through contestants’ entry fees help UK charities develop their voice, raise their profile and share the impact of their work. It has been such an amazing feeling to see the Media Trust Triathlon grow year on year, to be one of the biggest industry sports events in London, where we come together in friendly competition whilst contributing to a worthwhile cause through fundraising.
Tell us your triathlon C.V…
I typically have a couple of big races in my diary each year, a half marathon or triathlon. It is a great way to challenge myself, and it provides a lot of motivation to get the training sessions fitted into a busy daily life. The Media Trust Triathlon is my preferred event of the year – I get to compete in a sport I enjoy, and I know that my entry fee goes directly to Media Trust as a donation, helping them achieve great impact in society.
What was your first triathlon experience?
I trained 3 times each week and tried to fit in a session of swimming, cycling and running. I felt in good shape ahead of the race, but I must admit that I felt utterly unprepared on the day, when I saw all other contestants packing out their expensive gear and looking very experienced in how they set up and got ready for the race.
But my rented wetsuit, rented bike and old running shoes did me well – I finished in the top 10, and it was an amazing feeling to have completed an Olympic triathlon. At the end of the day, I had a real sense of achievement, and was already thinking about how to optimise my race transitions, cycling intensity, etc., for a better result in my next triathlon event… It was an amazing day.