Media Trust World Cup reigning champions BT Sport share their tips

Posted 22 January 2020

On Saturday 28 March, 32 football teams from across the UK's media and creative industry will gather at Powerleague, Shoreditch for the seventh annual Media Trust World Cup, sponsored by Sky Sports.

Tyrone White, Senior Assistant Producer at BT Sport who led his team to victory in 2019 shares his tips for this year’s players and why he’ll be back on the pitch in 2020 in a bid to retain his team’s title.

What made you want to get involved in the Media Trust World Cup?

Bragging rights! We have a lot of good players at BT Sport so it’s a chance to show we’re the best in the media industry. It’s also great to support such a good cause and we know about all the good work that the Media Trust does.

Can you tell us about your footballing experience?

I’ve played football at a reasonably good level for some non-League teams in Essex, and also for Loughborough University. The biggest game I’ve played in (apart from the Media Trust World Cup obv.)  is the British Universities Cup Final for Loughborough v Brighton – we won 2-1 and I scored the winning goal! I can’t commit to semi-pro football anymore because of work, so I play as much as I can for a Sunday League team in Essex.

What was your Media Trust World Cup experience like?

It was a really enjoyable day and I was impressed with how well organised the tournament was. We managed to put quite a good team together, so we were always confident of going far. In the end we went through the tournament unbeaten and were the deserved winners I believe.


We went through the tournament unbeaten and were the deserved winners I believe.

What was your highlight?

It has to be the final. We were losing 1-0 until 5 mins to go, but we managed to turn it around and win 4-1.

What would be your top tips for teams entering the Media Trust World Cup?

The games can be quite fast paced and frantic so try and do some fitness work before the tournament, even if it’s just getting together with your teammates for kick around. It’s also handy to have a few subs on the day so you can keep everyone fresh.

Tyronne at his team at the 2019 Media Trust World Cup

Tyrone and the BT Sport team lifted the trophy at the 2019 Media Trust World Cup.

What benefits does football have to your health and wellbeing?

It’s a good way of getting exercise but also enjoying yourself at the same time, and it’s known to have a positive effect on your physical and mental health.

With the UEFA Euro’s taking place this year, what is your favourite Euro’s memory?

Daniel Sturridge’s last-minute winner against Wales in 2016.

Any last words of encouragement for those entering for the first time?

May the best team win! But the main thing is to enjoy the day and remember, you’re supporting a great cause at the same time.


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