The aim of Women’s Voices is to help our participating charities develop an effective and impactful communications plan or campaign, with the help of our media industry volunteers. This year, due to Covid-19, the event took place virtually and all the magic happened in breakout groups on Zoom!
Stronger voices for a more equal society
At Media Trust, we believe that giving everyone a voice is how we’ll get to a more equal society. This is why we work in partnership with the media and creative industries to give charities, under-represented communities and young people a stronger voice.
All 30 participating charities campaign, champion, advocate for or support women and girls and those who identify as female. They included Pause who works with women who have experienced, or are at risk of, repeat removals of their children into care, Future Female Society who is working to make Ipswich the best place to be a women or girl in Suffolk and National Ugly Mugs who work to end violence against sex workers.
Our 120 plus volunteers from across the media and creative industries represented a wealth of knowledge and experience in different disciplines from digital marketing to brand development, and audience segmentation to content strategy. Media Trust’s long standing industry partners who had staff volunteers at the event included BBC, Bloomberg, Dentsu International, Edelman, Hearst, Google, iProspect, MediaCom, The Telegraph, Sky, Verizon and many more.
Opening the event, Media Trust CEO, Su-Mei Thompson reminded everyone that International Women’s Day is an opportunity to call for change, to celebrate acts of courage and determination by women and women’s groups, and to highlight the disparity and gender inequality that still exists.