Tim Pritchard: MG OMD works with Media Trust to support climate action charities to plan strategic comms

Posted 4 November 2021

COP26 (2021 United Nations Climate Change Conference) kicked off this week, and in the run-up to this, the team here at MG OMD has been working with 29 UK-based environmental charities with pro-bono support to aid in their fight against climate change.

Media Trust believes in the power of media and the creative industry to give marginalised groups a stronger voice. They’ve been working with the team here at MG OMD to enhance their commitment to the environment and the impact the climate crisis is having on the current, and future generations.

This particular initiative follows MG OMD and Omnicom Media Group’s wider commitment to Ad Net Zero and the IPA Climate Charter which we have shaped with industry colleagues this year and reinforces with our commitment from 480+ staff members to support the strategic communications of these charities. The programme gave our teams the ability to apply their media and comms knowledge to the wide range of challenges that the organisations faced. The outputs too were far-reaching and varied from providing audience insight, to devising strategy and measurement frameworks, channel-specific specific executions, as well as non-traditional communication solutions and social media campaigns.

Our commitment to the environment here at MG OMD is one that we are incredibly passionate and serious about. The industry we sit within must do better in realising its’ contributions to the climate crisis, and work towards achievable solutions to the problem.

Our established Green Team work regularly to research and promote what we can do to positively impact the planet, whether that be from daily recycling tips and initiatives to our involvement in the IPA Media Climate Charter, there is always something we are working on introducing agency-wide to increase our contributions.

I would absolutely encourage other agencies and businesses in general to look internally and think about how they can utilise their resources to contribute to the fight against climate change

The team here are committed to doing what we can to support climate action, and so initiatives like this are fundamental to ensure we match company and personal values. It’s so important as a business that we’re able to come together to use and lend our skills and expertise to support common good, and while doing so we were lucky to learn a lot both from Media Trust and the incredible charities they introduced us to.

Natalie Bell, CEO, MG OMD

Our work with Media Trust has provided us with invaluable and actionable insights into how we can do better to make positive changes for the environment. The learnings our team have taken away from the day have proven to be invaluable and have stuck with the team:

To be able to use our expertise as a force for good was incredibly rewarding, it was great to see MG OMD at its best when helping important causes.

Vinay Patel, Senior Client Executive, MG OMD

The full list of charities that have taken part is:

  • 2050 Climate Group​
  • A Rocha UK​
  • Action for Conservation​
  • British Society of Soil Science​
  • Bumblebee Conservation Trust​
  • Butterfly Conservation​
  • Eastside Community Trust​
  • Energy Sparks​
  • Food Ethics Council​
  • Groundwork Greater Manchester​
  • Hebridean Whale & Dolphin Trust​
  • Hope for the Future​
  • Institution of Environmental Sciences​
  • Julie’s Bicycle​
  • People’s Trust for Endangered Species
  • Possible ​
  • Rewilding Britain​
  • Royal Meteorological Society​
  • Scotswood Garden​
  • St. Paul’s Youth Forum​
  • Students for Global Health​
  • The Bike Station​
  • The Ecology Centre​
  • The Orchard Project​
  • The Rivers Trust​
  • The Town & Country Planning Association (TCPA)​
  • Trees for Life​
  • WEN (Women’s Environmental Network) ​
  • Wildlife Trusts Wales

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