Creativity Works helped me find an apprenticeship

Posted 16 December 2021

23-year-old Asma Messadi, from Shepherd’s Bush in London revisits her time on Creativity Works and tells us what she’s up to six months later.

I applied to Creativity Works in April 2021 after hearing about it through The Prince’s Trust’s ‘Get Hired’ event. I wanted to gain more knowledge and exposure to the media industry as a whole and think about what kind of career I wanted.

The programme helped me do just that and was really useful. I particularly enjoyed learning more about social media, during Social Media Week, hearing from companies like Meta, TikTok and Twitter and gaining insight into how they work.

But the session that stood out most was delivered by media agency Wavemaker, who spoke to us about ‘positively provoking growth’ for their clients. I enjoyed learning about how media agencies work and hearing about the culture they had at the company.

When Wavemaker opened applications for its apprenticeship scheme, I applied straight away. The recruiter even remembered me from Creativity Works!

I took part in an interview and then progressed to an assessment day, which included the task of responding to a brief. Luckily, this is something I’d had lots of practice with while on Creativity Works, so I knew exactly what to do. And I got in!

Digital Marketing Apprenticeship at Wavemaker

Today, I am working with Wavemaker doing a Digital Marketing apprenticeship with Multiverse, who provide the training and learning. As an apprentice. I joined the Wavemaker B2B (business to business) team, which means we help the clients market to other businesses, rather than the general public.

Without Creativity Works, I wouldn’t have found this apprenticeship. Taking part in the programme has helped me learn more about the opportunities that are out there within the creative and media industry, which I wouldn’t have been aware of otherwise.

Creativity Works definitely helped reinforce the idea that a career isn’t linear, especially when hearing people talk about what they do and how they came to do it. They usually told us that ‘they fell into it’, which gave me hope.

Most of the cohort I was on Creativity Works with found jobs and placements through people we met on the programme. It helped introduce us to the right people in the industry and you begin to network from there. Being given a mentor was also hugely helpful, and provided support for navigating any kind of challenges we faced.

To anybody who’s heard about Creativity Works and isn’t sure whether or not to apply I’d say: you’d be mad not to! Take advantage of this great opportunity and next step in your career in the industry!


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