Women’s Voices allowed Chloe to bring her skills and expertise to a charity facing challenges; sharing the stories of survivors through communications support is so important for empowering trans communities in our society, especially as last year’s Women’s Voices theme was ‘embracing equity’. Chloe also boosted her professional confidence and tackled her impostor syndrome by taking part in Women’s Voices.
I am currently the Senior Social and Digital Manager at Warner Bros. Discovery, where I manage the team working across our social media platforms and website for our TV and streaming services. I’ve been in the social media game for six years, with more than four years’ experience in the media industry.
My involvement with Media Trust began when Warner Bros. Discovery partnered with them to produce the eye-opening Black Britain Unspoken series. I knew I wanted to do more with Media Trust, and then heard about Women’s Voices. This is an initiative bringing professionals from across the media and creative industry together with charities that support, campaign and advocate for women and girls. I jumped at the chance to join in, and I was soon paired with Loving Me, which provides crucial support and advocacy for transgender and non-binary people.
Meeting Loving Me
The challenge Loving Me faced was twofold. Firstly, as a new charity, they struggled to get their message out there, to reach the people who needed their support. Secondly, as the transgender and non-binary community have been let down by services in the past, the charity needed to make sure that their message and voice was one that people could trust. Continuous attacks on the community and the absence of support have led to a lack of trust.
Data from the ONS shows that hate crimes against the trans community has increased by 186% in the past 5 years, and hate crimes based on sexual orientation or trans identity are more likely to involve violence or threats of violence. What’s more, data journalist Ell Folan wrote in Pink News that they believe the rise in British transphobia is linked to hostile coverage of trans people in the press.
The goals set by Loving Me were to revamp their social strategy, connect with those who might need their services (or know someone in need), and ultimately increase referrals.