Wednesday 1 July 2020 09:45 - 16:00
This practical workshop will ensure you can confidently get your organisation's message across in a media interview. You will gain practical interview experience covering radio, TV and telephone interviews.
Our expert trainer will help you keep calm, stay on message and make the right impression when it counts. Rehearse your TV and radio manner and get familiar with interviewer styles through professional PR feedback and coaching. You’re working hard to attract media attention and you should be ready to respond when a journalist calls you.
Participants will learn what makes a newsworthy story, what journalists want and how to effectively communicate your organisation’s key messages to the media.
This course has boosted my confidence and motivated me to push hard for more media coverage.
Naomi House
Patrick Harrison, Director of Reputation Management and Strategic Media Relations, Weber Shandwick
Patrick provides media and training based on over 25 years of experience in journalism, media relations, crisis communications and reputation management. Previous clients have included spokespeople for companies such as Nestlé, Eaton, Ericsson, Wickes, Jadwa Investment, SABIC and Aldi supermarkets, as well as senior UK civil servants, Government ministers, UK prison governors and members of the Royal Family.
During his media training sessions, Patrick draws from a wealth of media relations and crisis communications experience. Initially trained and employed as a journalist, Patrick understands the importance of language in putting a message across in all forms of communication, from broadcast interview to online blog. He is a highly skilled copywriter who has crafted thousands of statements, press releases, briefing papers, ghost written articles and speeches for Government ministers and senior members of the Royal Family and he is also the ghost writer of one book. In addition to his writing skills, Patrick is also experienced in public speaking, theatre performance and directing.
Patrick is a reputation management specialist. In his previous role he challenged and changed the way in which the Royal Household communicated, including re-engaging with broadcast media, adopting a more strategic and proactive approach to communicating charitable work and embracing new forms of social media. Patrick led the multi-stakeholder communications teams for the 2005 and 2011 royal weddings and 24 official tours to 37 countries as well as managing ground-breaking documentaries and overseeing two award-winning website redesigns. He is a natural communicator, who enjoys interacting at all levels both within his own organisation and with a wide range of stakeholders.
The best part of the training was recording the interview and watch it back with feedback on areas in which I could improve.
Enabling Play
Think about the key messages you’d like to practice during the mock interviews.
If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5655.
If you’d like to cancel the course, please check our cancellation policy below and email trainingandevents@mediatrust.org
Just turn up on the day. It’s that easy! When you book we have you in the system already.
You don’t have to print and bring your ticket.
Booking terms and conditions
Payment
Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.
Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.
If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.
Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600
Cancellations policy
All cancellations must be made in writing to Training and Events, via email to trainingandevents@mediatrust.org or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.
Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).
If you wish to send a substitute delegate, please call 020 7871 5600 or email trainingandevents@mediatrust.org to discuss the changes.
Cancellation period
If you need to cancel your booking:
A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.
It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.
Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.
Booking a Media Trust event indicates acceptance of our booking conditions.
Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to trainingandevents@mediatrust.org.
You can choose to show “other payment options” at the bottom of the order page and choose “send invoice”.
Our Finance team will send you an invoice.
Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.
Individuals should select the small organisation ticket type.
If you’d like us to run Media Interview training with your staff, get in touch with our Bespoke team and they will help you to create a tailored course for you. Email bespoke@mediatrust.org or call 0207 871 5600.
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