Why writing in plain English matters for charities
A practical guide to using plain English to cut through the noise, reach more people, and make every word count.
Posted 23 June 2025
Video
Covid-19 and the resulting lockdown changed the way that charities communicate with their audiences. Take note of all the top tips in this video to make sure your films make the biggest impact.
With the support of John Lyon’s Charity and as part of our Capacity Support Programme of 2019/2020, we’ve created this short film for charities on how to make engaging visual content during the pandemic. The film looks at ways that charities can adapt their approach to visual content to make the biggest impact in 2020 and beyond.
Produced and edited by Thomas Martin. Check out his showreel here.
Was this resource helpful?
Related Resources
Managing your charity’s social media on a limited timeframe
How to make every minute of your limited schedule count.
Posted 23 June 2025
How to share your volunteering experience (without sounding like you’re bragging)
Top tips for sharing your volunteering experience loud and proud
Posted 4 June 2025
