LinkedIn for Charities

LinkedIn users in the UK have grown by 17% since September 2020. There’s a huge audience which you can tap into if you know how to use the platform effectively. However, it can be challenging to get started and then build momentum without wasting hours aimlessly scrolling!

In this training, we will show you how to optimise your charity page, create content that’s engaging, and explore ways you can get your staff and volunteers involved. Most importantly, we will share strategies for saving time when you’re using and navigating the platform, so you can make the most of every minute.

You’ll learn more about your potential audience on LinkedIn, and how to create content with them in mind. We’ll also be covering some of the features you can use to help your charity stand out.

This event will take place online. The webinar link will be released to delegates ahead of the event. This training takes place across two days – 10am-12pm on 23 AND 25 May. Please ensure you are available for both timeslots.

Through this training, you’ll learn:

• what makes an effective charity page on LinkedIn
• how to find and build a community
• how to create engaging content
• ways to get staff, volunteers and donors involved
• how to use features such as newsletters and events
• ways you can use your personal profile to amplify your work
• how to measure success using analytics

Who should attend?

This workshop is designed for charity comms workers who are responsible for their organisation’s online presence.

Level:

Aimed at beginner-intermediate

Meet your expert trainer

Jade is an expert in supporting both charities and small business to transform their digital comms. She specialises in delivering training that builds digital skills and confidence, despite small budgets and time constraints. Working for Media Trust, she’s had the privilege of designing and delivering training for hundreds of charities, and really understands the challenges and barriers they are facing. Jade loves all things digital and is a firm believer that succeeding in digital is about having a curious mindset, and always being open to learning new things.