The Power of Email Marketing for Charities

Emails and newsletters are one of the most powerful and cost-effective tools for charities to reach their audiences. They can be a huge opportunity for you to build relationships, keep people engaged and encourage them to take action. Whether your emails are used for fundraising, volunteering, or promoting events, make them work harder with personalised and engaging content.

And a little help from automation! We’ll be sharing strategies for building an email series that gets results.

This course will introduce you to different tools and email service providers, giving you the confidence to create eye-catching e-newsletters which grab your reader’s attention.

This training will be delivered online, via Zoom. If you would prefer to pay via invoice, please email cassandrab@mediatrust.org

Through this training, you’ll learn:

• How to structure your emails to get action
• Free tools to help you create and send your newsletters
• Strategies to make your content engaging and relevant
• What to measure, and how to improve your results
• How to use email automation to increase your capacity

Who should attend?

This course is ideal for you if you are new to email marketing and would like to learn how to use it effectively. It would also benefit those who already use email marketing and would like to improve performance and make sure their content is relevant and gets read.

Level:

Beginner-intermediate

Meet your expert trainer

Minal founded Marketing by Minal in 2016 to help time-strapped small business owners stop lurching from one marketing disaster to another. She believes marketing is much like cooking. All you need is a recipe, a few basic ingredients, the right tools, and some practice, and you can learn to cook up your own marketing success. Using her 20+ years’ marketing experience, she mentors all types of small business owners. Her tips are practical and actionable, giving business owners the tools and structure they need to find their inner marketer.