TikTok for charities: Making your content accessible for all
Unlock tips and tricks for charities on TikTok looking to create creating inclusive, accessible content that reaches and resonates with multiple audiences.
Posted 6 August 2024
Join Media Trust as we delve into the basics of TikTok and uncover why it's worth your charity's time and resources.
With over 3.7 million monthly active users in the UK, TikTok has become the go-to destination for people looking to connect, discover something new or share their authentic selves. Yet more than half (56%) of charities say they are poor at keeping up to date with digital trends and platforms such as TikTok.
This is no surprise for those of us in the charity sector, where resources and time are often stretched thin and it’s easy to overlook newer platforms. However, TikTok isn’t just about following trends; it’s about using short-form video to maximise your impact.
TikTok is a social media platform that allows users to create, share, and discover short-form videos, typically lasting from 15 to 60 seconds. The platform is particularly popular among Gen-Z. Although Gen-Z makes up about 60% of TikTok’s user base, it’s important to remember that anyone can use TikTok to create impactful and engaging content.
The platform is known for its highly effective algorithm, which simply put, is a video recommendation system. This allows users to view videos that appeal to them, with content ranging from dance trends to tips on buying your first home.
TikTok’s easy-to-use video editing tools ensure that charities of all sizes can create impactful and creative videos. It offers charities a unique opportunity to tell stories, raise awareness, inspire donations and empower action in a highly visual and engaging way.
We hope this guide helps you start your TikTok journey and explore its potential for your charity!
Return to the Resource HubUnlock tips and tricks for charities on TikTok looking to create creating inclusive, accessible content that reaches and resonates with multiple audiences.
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