INIclusion Day: Call for disability charities
Wednesday 3 December 2025 00:00 - 00:00
Celebrating 30 years of the International Day of Persons with Disabilities
Applications have now closed
Marking the 30th Anniversary of the International Day of Persons with Disabilities, INIclusion Day will bring together teams of volunteers and charity communicators for a one-day creative challenge. Together, they will co-design campaigns and communications strategies that champion accessibility, representation, and inclusion across paid media.
What is INIclusion Day?
INIclusion is a one-day creative challenge, from Media Trust and Initiative, where over 250 digital marketing professionals collaborate with three disability organisations to develop campaigns and content that champion accessibility, representation and inclusion.
Each charity brings along an existing campaign idea, and their teams of volunteers work with them develop it. They might support the charity to better understand their audience, repurpose exiting assets to have bigger impact, or explore how paid media and creative strategy can help their message reach more people in a more inclusive and accessible way.
Insights from the day will shape an Inclusive Paid Media Playbook to help agencies and brands make their media more accessible, authentic and representative.
Inclusion in media should feel inseparable from how we think, create and activate. It’s not a checkbox to satisfy; it’s a canvas to expand
Will Spence, CEO UK&I, Initiative
Who should apply
We welcome applications from:
- Disability or Disabled People’s Organisations (DPOs)
- Charities working closely with Disabled communities
- Organisations with a clear campaign idea you’d like to develop or amplify (awareness, advocacy or fundraising)
What you’ll get
- A dedicated team of skilled volunteers from Initiative
- Strategic input and creative ideas to shape your campaign
- Practical support on how to amplify via paid media (with tips you can also apply to organic social)
- New connections with media professionals committed to inclusion
What to expect
Before the day
- Complete a short campaign brief (your goals, audience, key message and any existing assets such as video, graphics or messaging; include any indicative budget if relevant)
- Join a short online meet-and-greet with your volunteer team
On the day (3 December)
- Work with your team to refine the idea, build an outline plan and explore paid-media routes
- Optional networking with other charities and media professionals
- Watch ideas pitched to a judging panel (with recognition for standout campaigns)
After the day
- Share feedback and learning to inform the Inclusive Paid Media Playbook
Key dates
- Applications open: Now
- Application deadline: 9am, Tuesday 4 November
- Online meet-and-greet: Late November (TBC)
- INIclusion Day: Wednesday 3 December 2025
Accessibility
Our goal is to make this event accessible and welcoming for all participants. Please tell us any access needs you may need in your application (e.g., step-free access, BSL/Captioning, quiet space, dietary, support worker attendance). We’ll confirm arrangements in advance.
If you require additional support to complete our online application or require the application in a different format, please get in touch with our Events Manager Lara at larah@mediatrust.org.