Marketing Essentials Training for Charities (online) – 13 & 14 January
Marketing TrustJoin us for a free online Marketing Essentials training for charities, in partnership with the Marketing Trust Are you looking...
Tuesday 12 December 2017 14:00 - 17:00
Writing engaging case studies has never been so important in showcasing the impact of your charity. Putting a human face on your activity is one of the most effective ways to inspire confidence in your organisation and its work.
Make sure you’re using your human stories in the right way, to encourage funders, audiences and volunteers to invest in your organisation and trust it to deliver on its promises. Make your case studies tell your story, using them in your communications to get you the results you need. Learn how to set metrics to ensure that the impact of these communications can be measured.
It has given me the confidence to take ownership of the stories process at Scope and influence the press team to change the ways we produce press releases.
Scope
At the end of this training you will:
Karen Ackerman is founder and director of Mediastories which offers training, consultancy and production to help charities, voluntary organisations and community groups to gain the digital media skills they need to tell their stories with the most impact. Karen has run interactive workshops on digital storytelling, social media and simple film making for clients such as Media Trust and The Directory for Social Change. She also provides consultancy for The Wohl Foundation and Jewish Care and social media support to clients such as Camp Simcha. Mediastories has also made films for PJ Library, JW3, Mitzvah Day and the New Israel Fund.
Karen trained as a journalist, starting her career at BBC Five Live. Having moved into television, she then built up a career in children’s production at the BBC, including making short films for Record Breakers and producing Blue Peter.
She then spent three years working for the BBC Academy, the largest and most prestigious training department in the UK media sector. Karen ran an innovative project to help BBC staff learn new skills by working with charities and other non profits and helping them with their media.
Karen has a Masters in Digital Media with distinction, with a specialty in digital media for non-profits.
Photo by Lechon Kirb on Unsplash
It was a well-rounded training session that covered lots of bases and gave clean and concise examples. Very useful.
Dame Kelly Holmes Trust
Think about a case study you’d like to write or get advice on during the session.
If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5655.
If you’d like to cancel the course, please check our cancellation policy below and email trainingandevents@mediatrust.org
You don’t have to print and bring your ticket. Just turn up on the day. It’s that easy!
When you book, we will have all of your details in our system.
Booking terms and conditions
Payment
Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.
Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.
If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.
Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600
Cancellations policy
All cancellations must be made in writing to Training and Events, via email to trainingandevents@mediatrust.org or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.
Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).
If you wish to send a substitute delegate, please call 020 7871 5600 or email trainingandevents@mediatrust.org to discuss the changes.
Cancellation period
If you need to cancel your booking:
A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.
It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.
Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.
Booking a Media Trust event indicates acceptance of our booking conditions.
Yes, your ticket is transferrable. However, you will need to let us know beforehand.
If you’d like to give your place to a colleague, drop us an email to trainingandevents@mediatrust.org
You can choose to show “other payment options” at the bottom of the order page on Eventbrite. Once selected, simply choose “send invoice”.
Our Finance team will then send an invoice onto you.
Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.
Individuals should select the small organisation ticket type.
If you’d like us to run this training with a group of your staff just let us know.
Simply, get in touch with our training team and they will help you to create a tailored course for you. Email bespoke@mediatrust.org or call 0207 871 5600.
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