A practical guide to using plain English to cut through the noise, reach more people, and make every word count.

Cut the jargon: Marketing simplified for charities

Clear, practical marketing advice for busy charity teams. What is marketing? For many of us in the charity sector, marketing can feel like a bit of a mystery full of jargon and complicated strategies. But...

Posted 24 March 2025

People sat around a table, looking at a screen

What charities can learn from hit tv-show Heartstopper

If you’re a Netflix fan, you’ve probably noticed the buzz around Heartstopper and its latest season. The show has captivated audiences with its often honest and heartfelt portrayal of LGBTQ+ life. But beyond its feel-good...

Posted 28 November 2024

Charlie and Nick from Heartstopper, laying on a graphic wall, facing each other

How charities can build and improve their brand image

Marcus and Hayley, co-founders of BE YELLOW, a PR & Marketing agency for socially conscious brands, share insights on how charities can build and improve their brand image through authentic communication, helping them stand out...

Posted 24 September 2024