How to help people find your charity through AI search

The way people search for information online is changing. More and more people are finding charities through AI-generated answers instead of traditional search results. Whether they’re asking Google, ChatGPT, Perplexity or another AI tool, supporters increasingly expect quick, trusted answers rather than a list of websites to click through.

If your charity is only optimising for traditional SEO (Search Engine Optimisation), you could be missing opportunities to reach new audiences.

In this practical webinar, we’ll introduce you to GEO (Generative Engine Optimisation) and explore how charities can adapt their content strategies to improve their visibility across emerging AI-powered search platforms.

Through real-world data, examples and practical advice, you’ll discover how AI search is changing user behaviour, why charities may have a natural advantage in this evolving landscape, and what you can do now to help your organisation get found.

What you’ll learn

By the end of the session, you will:

• Understand what AI-powered search is and how it differs from traditional search engines.
• Explore how AI search is changing online visibility, website traffic and user behaviour.
• Understand how AI search platforms find, evaluate and surface content.
• Learn how to create audience-first content that works for both people and AI-powered platforms.
• Discover practical optimisation techniques, from content structure and technical considerations to strengthening your charity’s online presence.
• Take away practical ideas for improving your charity’s visibility across AI-powered search platforms.

Event details

• Date: Tuesday 24 November
• Time: 9.30–11.30am
• Location: Online via Zoom
• Cost: Free

The session will combine insights, real-world data, examples and practical advice, with time for questions.

Who should attend

Level: Intermediate

This webinar is aimed at charity professionals working in marketing, communications and digital who want to understand how AI-powered search is changing online discovery and what it means for their organisation.

It’s particularly relevant for people responsible for their charity’s website, content strategy, SEO or digital visibility, as well as anyone looking to ensure their organisation continues to reach the right audiences as search evolves.

No specialist or technical knowledge is required, just an interest in understanding how AI search works and what your charity can do to make the most of it.