Beginner’s Guide to Social Media Analytics for Charities

Do you know what is and what isn’t working for your charity on social media? We put so much time and effort into creating engaging and entertaining content, we want that effort to count. Measuring what’s working for your organisation should be a vital part of our digital marketing strategy – but where do you start?

In this 2-hour session, we’ll explore the fundamentals of tracking performance across various social media platforms. You’ll learn how to set achievable social media goals and how to measure the correct metrics. We’ll also cover all the different ways you can record your data and present it back to your team in a way that helps inform all future decisions.

If you are a People’s Postcode Lottery grantee grantee and the session is fully booked or your code isn’t being accepted, please email cassandrab@mediatrust.org to be added to the waitlist.

Through this training, you’ll learn:

• The basics of setting social media goals
• How to decide what to measure and how
• About free tools to speed up your work
• How to present social media analytics to your team or managers

Event details:

• Location: Online
• Time: 10:00-12:00
• Price: From £36

Who should attend?

This session is ideal for you if you are responsible for your organisation’s social media and are looking for ways to use data to improve performance.

Level:

Beginner

Meet your expert trainer:

Jade is an expert in supporting both charities and small business to transform their digital comms. She specialises in delivering training that builds digital skills and confidence, despite small budgets and time constraints. Working for Media Trust, she’s had the privilege of designing and delivering training for hundreds of charities, and really understands the challenges and barriers they are facing. Jade loves all things digital and is a firm believer that succeeding in digital is about having a curious mindset, and always being open to learning new things.