Beginner’s Guide to Social Media Success for Charities

Having a strong social media presence is as important as ever for charities. Whether your charity wants to raise funds, spread awareness or recruit volunteers, it provides a unique opportunity to directly reach your audience. But where do you start?

As a beginner to social media and algorithms, we want to help you get the most out of your time and resources. This session covers an introduction to writing copy and choosing images for social media, how to work with the algorithm rather than against it, and how to optimise your profile, so you’ll soon be posting like a pro!

Through this training, you’ll learn:

• The basics of creating a social media post, including writing copy, hashtags and imagery
• How to work with the algorithm
• Practical tips on optimising your profiles
• Ways to measure your success

Who should attend?

This course is designed for beginners who are getting started with social media and want to learn the basics. If you haven’t used social media as part of your job before, or perhaps you’ve been learning on the job and want to improve your knowledge, this is the course for you.

This session is an overview of social media good practice. We will not be covering in depth step by step instructions on how to set up an account, or how to post on each individual platform.

Level:

Beginner

Meet your expert trainer

Jade Staiano has worked in digital comms for 5 years, with both charities and small businesses. Her training builds their confidence and skills, despite small budgets and time constraints. Working for Media Trust, she’s had the privilege of designing and delivering training for hundreds of charities, and really understands the challenges and barriers they are facing. Jade loves all things digital and is a firm believer that succeeding in digital is about having a curious mindset, and always being open to learning new things.