Being bolder and braver on social media, with Mind

17 Mar

Thursday 17 March 2022 14:00 - 16:00

Stronger Voices is a Media Trust programme designed to strengthen the voices of equality organisations across the capital. Supporting equalities organisations to strengthen their strategic communications is critical to improving representation of marginalised communities facing inequality. Stronger Voices is funded by City Bridge Trust.

About this event

On Thursday 17 March, Media Trust will run a masterclass in partnership with Mind, the mental health charity, about their evolving approach to supporting charities to talk about important human rights topics on social media.

Do you need to address important issues using social media, but lack the confidence? Are you unsure about how to handle potential backlash or trolling? Do you want to speak up for the communities you represent, but don’t know how?

In 2021 Mind launched a new strategy to prioritise supporting underserved communities with their mental health. As a result, its social media feed has pivoted to talking more about racism, transphobia, benefits, self-harm and other pivotal topics. They learned that these conversations can often become derailed or attacked. With an audience of nearly 2 million followers these important conversations can become heated.

Mind will share how to navigate these conversations, how to engage with feedback and the importance of protecting team wellbeing. By the end, attendees should feel more confident about leading crucial, but difficult, conversations in the public eye whatever the topic.

Leading the masterclass will be Head of Digital Engagement, Caroline Steer, and Digital Content Manager, Sam Hopps.

Caroline has worked in digital marketing for 15 years. She has led award-winning content campaigns and has extensive experience engaging with vocal, marginalised communities on social media.

Sam has worked in digital content for 7 years, and has worked at charities including Age UK, Macmillan, and Parkinson’s UK. She’s been at Mind for just over a year, overseeing the transition on social media from Mind’s safer brand and strategy to the current bolder, braver approach.

If you’d like to make your social media conversations braver and more productive, join us on Thursday 17 March between 14:00 – 16:00 to learn more.

Attendance Eligibility

This session is aimed at charity professionals in the equalities sector who work in a communications, media, social media, campaigning or strategy.


This masterclass is suitable for people responsible for communications or media relations within their organisation, as well as for senior leaders who want to think about how their organisation can communicate more effectively.

Please note that places will be served on a first come first served basis.

Zoom details will be sent via an email ahead of the masterclass. 


Book your place

To secure your place on this course, register today via our Eventbrite page.


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