Branding on a Budget

Our Branding on a Budget workshop will explore the building blocks of successful brands, including examples from small social impact organisations, to ensure your organisation has the tools to create a strong brand identity.

We know that charity organisations often have limited time and resource to put to brand-building, so this programme is designed to help your organisation maximise impact through easy, free and low-cost recommendations.

You will learn the importance of strong branding, how to supercharge your visual identity and how to connect with audiences.

This event will take place online. The webinar link will be released to delegates ahead of the event.

Through this training, you’ll learn to:

• Put yourself in your audience’s shoes and consider their needs
• Align your brand and marketing objectives with your business plan
• Define your brand character, so you can express yourself in a unique way
• Identify your stand-out visual elements, and how to make the most of them
• Craft the way you talk about what you do, so it is inspiring and clear

Who should attend?

This workshop has been designed for everyone but especially charities who have basic brand elements (name, logo, strapline and perhaps simple visual elements) but feel unsure about what to do next, or struggle to articulate their brand personality or ‘unique selling point’.

Level:

Aimed at beginner/intermediate

Meet your expert trainer:

Amanda Jones is an Advertising Strategist who has been working at London advertising agencies for 13 years. Amanda has developed brand and marketing strategies for many well-known brands such as Ariel, Co-Op and Always. Alongside her day job she provides mentoring and workshop services to start-up social enterprises and charities, providing them with the same expert advice and support she provides to world leading brands. Amanda also runs Skilling Time, a collection of content encouraging professionals to ‘do good with their day job’ through pro bono work.