Stronger Voices: Building a strong authentic brand for your charity

Stronger Voices is a Media Trust programme designed to strengthen the voices of equality organisations across London. Funded by City Bridge Foundation, the programme aims to support equalities organisations to strengthen their strategic communications to improve representation of marginalised communities facing inequality.

The masterclass

What is a brand and why does it matter to charities?

Your charity’s brand is so much more than a logo or a tagline. A strong and consistent brand is key to building trust, credibility and highlighting your unique contribution to the sector. Being clear on who you are, what you do, and why it matters underpins the words and visuals that will encompass your brand and communicate this to the outside world.

Strengthening your charity’s brand can feel overwhelming, but it’s a challenge that we’ll work through together in this masterclass. The skills and knowledge you gain here will enable you to confidently share your message, connect with the right supporters and funders, and showcase the fantastic work you do in a way that truly resonates with your target audience.

What you’ll learn:

• What a brand is
• Why it matters to charities
• How to define your own authentic brand
• Tools and resources to help you create your brand
• Clear, actionable steps to take your brand to the next level

Who is this for?

Stronger Voices Masterclasses are aimed at professionals in the equalities sector who work in a communications, media, social media, campaigning or a strategy role and/or have an interest in branding within their organisation. We welcome attendees from charities, non-profits, NGOs, CICs, social enterprises & community groups.

Level

All levels of experience and knowledge are welcome to join this session. Don’t worry if you’re new to this – we’ll support you every step of the way!

About your expert trainer

Emily Burt is the founder of brand consultancy Studio Lawen, who create brands, spaces and ideas for organisations that do good. With experience in brand, strategy and creative in cross sector organisations, she knows how to create brands and campaigns that connect. She’s on a mission to enable you to flourish and help shape the world you want to see.

Emily is passionate about identity and social impact and is a Fellow of the RSA and member of the RSA Arts Board

Frequently Asked Questions (FAQs)

• What do you mean by an ‘equality organisation’?