Campaign Activation: Moving audiences from ‘likes’ to action with MG OMD

23 Jun

Tuesday 23 June 2026 14:00 - 15:00

Logos for MG OMD and Media Trust, overlayed on a blurred image showing two people look at a mobile phone

Learn how to convert your hard-earned social media engagement into tangible impact for your charity

To mark Small Charity Week 2026, Media Trust is teaming up with leading media agency MG OMD to offer charities the opportunity to engage your audience more effectively through this free, interactive drop-in clinic.

How does it work?

Joined by expert volunteers from MG OMD, you’ll have the chance to ask your most pressing questions on charity campaigns and get their guidance on meaningful engagement.

You’ll also have the opportunity to connect with a small group of charities facing similar challenges, so you can tackle them together.

What will the session cover?

This session will cover how to build digital campaigns that drive genuine action – whether that’s donations, volunteer sign-ups, or campaign signatures. We’ll explore how to map an effective user journey, sequence your social media content, and ensure your posts achieve more than just a ‘like’.

The session will open with a brief 10-minute overview of campaign activation best practices, followed by a 50-minute open Q&A where you can ask our experts about your specific challenges.

This clinic is the perfect companion sessions to our free 5-day email series, Campaign Creator. While the email series will help you build your campaign foundations, this session is your chance to troubleshoot the hardest part: activating your audience.

Who can attend?

To ensure everyone gets a chance to ask our experts their questions, we are limiting this session to just 40 spots. These events fill up incredibly fast, so register for your free place today!

Please note, due to demand, we can only accommodate one staff member/volunteer per charity who is responsible for communications and/or media relations.

Meet the experts

Logan Hunter

Logan Hunter (he/him): Digital Account Director at MG OMD. Logan is well-versed in the world of social engagement and content, working with major brands like Specsavers to make sure their content creates real-world business results (as well as some fun viral moments!).

Laura Streets

Laura Streets (she/they): Head of Biddable Operations at MG OMD. Laura is a social and search ads expert, specialising in the strategy and delivery of targeted digital campaigns that drive conversions. She is also a data ethics professional certified with the Open Data Institute.

Find out more

If you have any questions about the event or the registration process, including any access requirements to help you register, please contact the Volunteering Team at volunteering@mediatrust.org.