Campaign Essentials for Charities

Are you ready to take your charity’s campaign efforts to the next level? Join our expert led, interactive webinar to learn how to design and deliver effective campaigns that boost your charity’s mission.

A campaign is a coordinated effort to achieve a specific goal, whether it’s raising awareness, recruiting supporters, or driving donations. Understanding how to plan and execute a campaign is key to creating results and driving meaningful change.

In this session, we’ll guide you through every step of building a successful campaign. You’ll gain the tools to plan your strategy, craft your message, reach the right audience, and measure the results to ensure your efforts have maximum impact.

Event details: 

• Location: Online
• Time: 10:00-12:00
• Price: From £36

In this training, you’ll learn how to: 

• Develop a clear strategy by setting goals, understanding your audience, and creating a focused plan
• Design a compelling campaign message that resonates with your supporters and motivates action
• Deliver your campaign successfully, including working with partners and maintaining momentum
• Evaluate your campaign to understand what worked, what didn’t, and how to improve in the future

Who should attend? 

This session is perfect for anyone involved in planning or running charity campaigns. Whether it’s part of your full-time role or something you’re looking to develop, this training will give you the essential skills to succeed.

Level

Beginner to intermediate

Meet your expert trainer 

Specialising in behaviour change and strategic communications for the public and not-for-profit sectors, Vicky McGuire brings over twenty years’ experience devising and delivering impactful campaigns across education, health, and social justice.  From campaigning against modern slavery for the Home Office to recruiting more FE teachers for DfE, she’s worked to embed national policies that improve outcomes.

For the last 8 years she’s led award-winning campaigns at Four Agency Worldwide as MD of the social purpose division, securing Four’s spot as the number one agency for public sector (PR Week 2024). Now a consultant, Vicky advises businesses on winning public sector work, delivers media training and supports organisations to develop communications strategies, messages and campaigns.