Create Better Video

If you’re looking to make great video content for your social channels, but aren’t sure where to start, our full-day Create Better Video bootcamp is for you.  

Bring your charity’s story to life by turning ideas into powerful, engaging video content in just one day. Each ticket includes two places per charity, so you can bring a colleague to plan, create and learn together. 

From crafting your story and briefing creators, to using AI for quick inspiration and editing on the go, you’ll leave with the confidence, skills and a practical content plan to keep creating long after the day ends. 

You’ll get guidance from experts at Vidsy, who work with global brands and creators to build better video ads across digital platforms, as well as insider tips from the team at Meta! 

Building on Media Trust’s extensive experience of supporting charities of all shapes and sizes with their digital comms, this event will equip you with practical skills and creative confidence to grow your charity’s reach online. 

Why video content matters

Video brings your charity’s story to life in a way few other formats can. It captures attention, builds trust and helps audiences connect on a human level. Video consistently outperforms other content online, reaching more people and leaving a lasting impression. 

But for many charities, creating great video content can feel daunting or out of reach. That’s why we’re here, to show you that with the right tools, confidence and creativity, anyone can tell a powerful story on screen. And you can enlist the help of your colleagues, trustees, beneficiaries and volunteers! 

You’ll hear directly from experts at Meta and Vidsy how to: 

• Find and brief authentic creators who could include your own staff, volunteers and beneficiaries
• Develop an effective creator strategy tailored to your charity
• Turn one idea into multiple pieces of content
• Use AI tools to brainstorm, script and plan Reels
• Build consistency and confidence in your online content creation process 

You’ll discover how charities are already using these methods successfully, and how you can too. 

What you’ll take away

By the end of the day, you’ll walk away with: 

• Fresh creative ideas and real examples you can replicate with creators
• AI-powered shortcuts to save time and boost your content planning
• Practical tips from Vidsy’s content production experts
• Peer support and inspiration from other charities already driving impact through video 

Plus, you’ll get access to post-event support with a New Year follow-up session to help you embed what you’ve learned. 

Full-day agenda

Who should attend?

This event is perfect for:

• Charity marketing, comms or social media teams
• Fundraisers and campaigners who want to grow engagement online
• Anyone responsible for digital storytelling or supporter communications 

No video experience needed! Just curiosity, creativity and a willingness to learn. 

How to book your ticket

Tickets are £100 + VAT, including full-day training, refreshments and lunch kindly hosted by our partners at Meta’s Brock Street HQ. Each ticket allows your organisation to send up to two participants. 

Spaces are limited to ensure a collaborative and practical experience. We recommend booking early to secure your spot.

Ready to get creative?

Any questions? Get in touch with Cass at cassandrab@mediatrust.org. We’re committed to making these sessions accessible to all participants – if you require additional support to attend, please get in touch. We’d be happy to help.