Creating scroll-stopping videos: How to hook audiences

How does it work?

Joined by expert volunteer Fred Bhat, Executive Producer at the BBC, you’ll have the chance to ask your most pressing questions about creating engaging video content for social media. 

Whether you’re struggling to come up with ideas, improve your storytelling, or create videos that perform, this informal drop-in clinic is your opportunity to get tailored advice. 

You’ll also have the opportunity to connect with a small group of charities facing similar challenges, so you can learn from each other’s experiences and leave with practical ideas to put into action. 

What will the session cover?

This session will explore how charities can learn from broadcasters and digital creators who use storytelling techniques to capture attention in the first few seconds and keep audiences engaged. 

We’ll open with a brief 10-minute introduction to storytelling techniques, followed by a 50-minute open Q&A where you can ask our expert about your specific challenges. 

Who can attend?

To ensure everyone gets a chance to ask their questions, we are limiting this session to just 40 places. These events fill up quickly, so register for your free place today! 

Please note that, due to demand, we can only accommodate one staff member or volunteer per charity who is responsible for communications, marketing or media. 

Meet your expert

Fred Bhat is Executive Producer for Digital Innovation, Gaming and Creator Content at the BBC. With previous experience at TikTok, Fred has helped shape engaging digital content for some of the world’s biggest platforms and understands what makes audiences stop, watch and share. 

Find out more

If you have any questions about the event or the registration process, including any access requirements to help you register, please contact the Volunteering Team at volunteering@mediatrust.org.