Crisis Comms Masterclass with Edelman

24 Sep

Tuesday 24 September 2019 14:00 - 17:00

As part of our Stronger Voices programme, Media Trust has teamed up with PR and marketing consultancy firm Edelman for this free masterclass to share their expertise on best communications practice in times of crisis and attack.

From social campaigns such as #metoo to the recent sexual misconduct scandal surrounding Oxfam, no organisation – however big or small – is immune to having their reputation undone in a matter of hours or days.

It has never been more important for organisations operating in the charity sector to ensure they are aware of the potential reputational risks they face and, more importantly, be ready to handle them.

Edelman’s team of Issues & Crisis specialists works to identify, plan for and manage reputational issues for some of the world’s biggest global brands, businesses and other organisations.

This masterclass will be an opportunity to learn and discuss first-hand about the following areas:

  • Modern issues and crisis management
  • Learnings from other brands and organisations who have faced major reputational issues
  • Litigation communications
  • Preparing your organisation to manage potential or emerging issues
  • What to do when the phone rings

Following the session, members of the Edelman Issues & Crisis team will be available for one-to-one conversations to offer tailored advice to charity attendees.

Attendance Eligibility:

To attend this Masterclass, your organisation must aim to tackle discrimination in one or more of the following areas, as detailed in the Equality Act (2010).

  • age
  • disability
  • gender reassignment
  • marriage and civil partnership
  • pregnancy and maternity
  • race
  • religion or belief
  • sex
  • sexual orientation


Improver – this masterclass is a good development opportunity for charity professionals who have some prior knowledge of crisis comms.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5600.

If you’d like to cancel the course, please check our cancellation policy below and email

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Book your place

To secure your place on this course, register today via our Eventbrite page.


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