Digital Skills Festival 2025: Social media strategy for charities

16 Jul 17 Jul

Wednesday 16 July 2025 - Thursday 17 July 2025 10:00 - 13:00

Two days of expert-led learning to help you build a confident, purposeful social media strategy

If you’ve ever felt unsure about how well your charity’s social media is performing or struggled to find time to step back and see the bigger picture, you’re not alone. This summer, we’re giving you space to pause, take stock, and design your charity’s approach to social media from the ground up.  

Join our new two-day online learning festival designed specifically to help charity communications professionals like you feel more in control of your charity’s digital presence. Sessions will be led by leading media organisations like Amazon, Google, Meta, TikTok and others.

You’ll gain the skills and tools to shape a stronger social media strategy, connect more deeply with your community, and inspire people to act – whether that’s by donating, volunteering, or spreading the word. 

We’ll guide you through everything from planning and content creation to analytics and AI, giving you the tools and confidence to develop a strategy that works for your team, your capacity and your cause. 

You’ll get expert-led training, practical templates, and the chance to book 1:1 strategic support. All designed to make your job easier and your social media more impactful. 

This course helped me better understand the type of content I can make to engage my audience, as well as the importance of making sure that content is tailored for different platforms. It also gave me an excellent starting point for measuring post performance and how I can report this back to my manager.

Jessica Roberts, Academy of Medical Science

What you’ll gain:

  • Step-by-step learning to create/rework your social media strategy
  • Practical tips for creating engaging and accessible content
  • Confidence in what analytics to measure and how to use insights
  • Guidance on complex topics like AI and misinformation
  • Access to templates, toolkits and optional 1:1 support
  • Learning and support framed for the realities of working in the charity sector

Who it’s for: 

This festival is ideal for charity communications professionals at all levels, whether you’re building a strategy from scratch or want a refresh. It’s perfect for solo comms leads, small teams, and larger teams looking to reset and refocus. 

Agenda

Day one: Strategy and storytelling

  • Welcome and opening remarks 
  • Building a social media strategy: Objectives, audience, platform focus 
  • Digital Storytelling: Crafting compelling, values-led narratives 
  • Countering disinformation: Tips for charities 
  • Reflection and wrap up: Peer insights and what’s next 

Day two: Content creation and measuring impact

 

  • Creating short-form video content: Tutorial and tips 
  • Accessible social media for beginners
  • Building a strategy through analytics: What to measure, how to adapt    
  • Final wrap: Next steps and getting started 

Optional afternoon 1:1 sessions

Book a 30 min 1:1 strategy session with a volunteer from a leading media organisations. Previous volunteers have been from Amazon, Edelman, Google, Meta, TikTok, Warner Bros. Discovery and others. You can focus on any aspect of your strategy and get immediate feedback. 

 

Event details: 

  • Dates: Wednesday 16 July and Thursday 17 July
  • Time: 10:00 – 13:00 each day
  • Location: Online via Zoom 

Ticket prices:  

We’ve kept pricing flexible based on organisation size to make the festival as accessible as possible.  

We’re offering early bird pricing until 24th June – book your spot today! 

  • Micro/Small charity: £90 + VAT (£120 + VAT standard price)
  • Medium/Large charity: £120 + VAT (£150 + VAT standard price)
  • Super charity: £150 + VAT (£180 + VAT standard price)
  • Private/Commercial: £250 + VAT 

Why now? 

Because social media is changing fast, and your supporters are paying attention. This is your chance to pause, learn, and strengthen your digital strategy before heading into the second half of the year. 

Whether you want to reach new audiences, boost vital fundraising, engage beneficiaries, or recruit stand-out volunteers, this festival will give you the skills, tools, and confidence to make your comms count. 

Book your place today! 

Book your place

To secure your place on this course, register today via our Eventbrite page.

Tickets