Digital Skills Festival 2025: Social media strategy for charities

If you’ve ever felt unsure about how well your charity’s social media is performing or struggled to find time to step back and see the bigger picture, you’re not alone. This summer, we’re giving you space to pause, take stock, and design your charity’s approach to social media from the ground up.  

Join our new two-day online learning festival designed specifically to help charity communications professionals like you feel more in control of your charity’s digital presence. Sessions will be led by leading media organisations like Amazon, Google, Meta, TikTok and others.

You’ll gain the skills and tools to shape a stronger social media strategy, connect more deeply with your community, and inspire people to act – whether that’s by donating, volunteering, or spreading the word. 

We’ll guide you through everything from planning and content creation to analytics and AI, giving you the tools and confidence to develop a strategy that works for your team, your capacity and your cause. 

You’ll get expert-led training, practical templates, and the chance to book 1:1 strategic support. All designed to make your job easier and your social media more impactful. 

What you’ll gain:

• Step-by-step learning to create/rework your social media strategy
• Practical tips for creating engaging and accessible content
• Confidence in what analytics to measure and how to use insights
• Guidance on complex topics like AI and misinformation
• Access to templates, toolkits and optional 1:1 support
• Learning and support framed for the realities of working in the charity sector

Who it’s for: 

This festival is ideal for charity communications professionals at all levels, whether you’re building a strategy from scratch or want a refresh. It’s perfect for solo comms leads, small teams, and larger teams looking to reset and refocus. 

Agenda

Event details: 

• Dates: Wednesday 16 July and Thursday 17 July
• Time: 10:00 – 13:00 each day
• Location: Online via Zoom 

Ticket prices:  

We’ve kept pricing flexible based on organisation size to make the festival as accessible as possible.  

We’re offering early bird pricing until 24th June – book your spot today! 

• Micro/Small charity: £90 + VAT (£120 + VAT standard price)
• Medium/Large charity: £120 + VAT (£150 + VAT standard price)
• Super charity: £150 + VAT (£180 + VAT standard price)
• Private/Commercial: £250 + VAT 

Why now? 

Because social media is changing fast, and your supporters are paying attention. This is your chance to pause, learn, and strengthen your digital strategy before heading into the second half of the year. 

Whether you want to reach new audiences, boost vital fundraising, engage beneficiaries, or recruit stand-out volunteers, this festival will give you the skills, tools, and confidence to make your comms count.