Digital Summer School 2022

04 Jul 22 Jul

Monday 4 July 2022 - Friday 22 July 2022 09:00 - 16:00

Calling all charities supporting women and girls! Looking for creative ways to tell your story? Attend Media Trust's Digital Summer School and start shouting from the digital rooftops about the amazing work you’re doing.

Media Trust’s Digital Summer School is a three-week online course where you’ll learn how to create compelling content that connects with your audience.

Charities have told us they struggle with creating content. In fact, it’s one of the top three comms challenges facing the charity sector*.

We get it! It’s time consuming and can feel like a never-ending task. Our Digital Summer School will support your charity in crafting your story, creating content with impact, and amplifying your voice in a digital world.

Our digital and charity experts will provide specialist training and mentoring – helping you take your content and comms to the next level.

Ready to dive in? There’s never been a better time to invest in your digital skills. You’ll soon be producing consistent, relevant and engaging content that will hit the mark with your target audience.

Don’t just take our word for it! 100% of participants from our Digital Spring School last year increased the use of digital tools and platforms at their organisations.

*2021, Media Trust Charity Communications Survey in partnership with CharityComms.

Well organised and facilitated. The trainers and content were excellent - best training I've attended this year.
Digital Spring School 2020 participant

Course outline

Weekly schedule

Monday

Resources relating to the week’s learning topics shared for home study

Tuesday

Live virtual training 10:00-11.30am

Wednesday

Virtual wellness activity 12:30-1:00pm

Thursday

Live virtual training 10:00-11.30am and group digital mentoring 2:00-3:30pm (if applicable)

Live virtual training

Every Tuesday and Thursday morning, there will be a 90-minute workshop, each on a different topic and delivered by a digital expert.  

Digital mentoring

In addition, you’ll be invited to join small group mentoring sessions on a Thursday afternoon for 60-90 minutes. These will be led by a media/creative industry volunteer who can offer advice on your chosen topic area. This is also a unique opportunity to network and share ideas with other charities supporting women and girls. These sessions are optional, and places will be limited.

Learning resources

All participants will have access to free guides, pre-recorded webinars, toolkits and other resources to build your learning throughout, and beyond, Digital Summer School. Please note that for some of the training sessions, you will be set a homework task. This is to be completed in your own time and will help you process and apply your learning in the context of your own organisation.

Wellbeing activities

Each week, you will also gain exclusive access to live virtual wellbeing activities like desk-based yoga and breathwork classes to help you feel refreshed and energised!

Week by week themes

Digital Summer School will run across three weeks with each week covering a different theme:

Week 1: Craft your story (4 – 8 July)

This week focuses on digital storytelling. Learn practical ways to identify what your audience is interested in and how to build content around your digital marketing goals.

Week 2: Amplify your voice (11 – 15 July)

This week, we look at re-purposing your content so you can be more visible across your digital comms. You will also focus on a particular type of content in a practical workshop. Choose between TikTok or email marketing.

Week 3: Lead the conversation (18 – 22 July)

The final week we get to grips with filling your content calendar. Plus, choose from copy writing or producing video content for your final practical workshop.

The Digital Spring School provided me with the skills, knowledge and confidence to carry out a comprehensive review of our digital communications... this has helped us to be much more strategic and focused with our comms.
Digital Spring School 2021 participant

Costs

Micro charities (under £0.5m): Free

Small charities (£0.5m – £1m annual turnover): £85

Medium charities (£1m-£5m annual turnover): £185

Large charities (£5m-£10m annual turnover): £285

Super charities (£10m+ annual turnover): £385

Places are limited. There is a 10% early bird discount on all tickets purchased on or before 27 May 2022. Costs are subject to Eventbrite fees and tax. Applications close 13 June 2022.

This course is designed for charity professionals, volunteers or trustees who: 

Have responsibility for the day-to-day management of their charity’s digital communications
Have a good understanding of how social media platforms including Twitter, Facebook, Instagram and websites work (this is not a beginner course)
Have the support of senior leadership to innovate the way your charity uses digital to engage your audience
Are passionate about learning new strategies and ideas to strengthen your digital communications and help your charity stand out online
Can dedicate 3-5 hours a week over three weeks between 4-22 July 2022
Have not attended previous Digital Spring/Summer Schools run by Media Trust
Represent a charity whose work supports, campaigns and advocates for women and girls

Each week of the course is designed to build on the previous week. Participants will gain from the continuity of working with the same group members for peer-to-peer learning and support in their small group mentoring sessions. Therefore, individual participants need to commit to attending the full three weeks. Where this isn’t possible for a particular session because of holidays, caring responsibilities and/or heavy workloads, you can nominate another colleague from your organisation to attend in your place.

Important Dates 

Applications open: 23 May 2022

Early Bird discount finishes: 27 May 2022  

Applications close: 20 June 2022

Welcome packs sent out: Week commencing 20 June 2022 

Course begins: Week commencing 4 July 2022  

We will confirm your place on the course following payment. To guarantee your place, payment must be made via Eventbrite when registering with either a Credit/Debit card or PayPal. To discuss other payment options, contact [email protected]

Our commitment to equalities and inclusion

Digital Summer School is open to charities that support women and girls, including and in particular those from underrepresented backgrounds e.g. lesbian and bi women, trans women, disabled women and women of colour.

At Media Trust, we proudly work to ensure our programme and event environments feel safe, supportive and inclusive for all of those taking part. And we ask that partners and participants help us to do the same.