Engaging Gen-Z in Social Change

27 Feb

Tuesday 27 February 2024 10:00 - 12:00

Get ready to empower and inspire Generation Z to make a difference in the world and spread your charity's message in this new webinar.

Getting through to and connecting with younger generations isn’t just about mere words; it’s about sparking a revolution! Your charity has visions to share, causes to champion, and Generation Z to inspire. However, it is crucial to understand what truly resonates with Gen Z to motivate them into action. Where can you find them on the internet and how can you engage with them?

This brand-new webinar, encompassing both TikTok and Instagram, will help you get to convey your organisation’s powerful message and purpose to the younger generation and ignite the reaction you want from them. This session covers an introduction to segmenting your audience and invaluable storytelling tips and tricks to tailor your message to Gen Z.

Through this training, you’ll learn:

  • The purpose of segmenting your audience to achieve strategic objectives
  • Practical storytelling tips on how to tailor your message to effectively reach and engage Gen Z
  • What matters to Gen Z and what drives them
  • Insights into why it’s important to mobilise and engage Gen Z in social change
  • How to use online platforms for impactful advocacy

Who should attend?

This workshop is designed for charity comms workers who are responsible for their organisation’s online presence.


Aimed at beginner-intermediate

Meet your expert trainer

Georgia Clutton-Baxter is a performance creative working at Clicky Media, a digital marketing agency. Her day-to-day responsibilities primarily involve creating advertisements for various social channels such as TikTok, Instagram, and Facebook.

Georgia’s professional interests center around Gen Z marketing, and she has experience managing successful TikTok accounts tailored to specific businesses, leveraging the latest trends to boost their online presence.

By sharing her insights and experiences, Georgia aims to shed light on the unique strategies that can effectively engage Gen Z in social change. Join her in the upcoming webinar to gain valuable insights into this dynamic and influential generation.

Book your place

To secure your place on this course, register today via our Eventbrite page.


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