Reaching Female Audiences with Weber Shandwick

11 Apr

Wednesday 11 April 2018 09:00 - 12:00

As the world of communications continues to evolve, reaching your target audience is more complex than ever and understanding how they consume information and engage with content is key to success.

Join us on 11 April, with the world’s leading global PR agency, Weber Shandwick, and Refinery29, the leading global media company focused on young women, as we continue the conversations from International Women’s Day and help you to keep up the momentum and plan for upcoming campaigns.

In this masterclass you’ll hear from experts in the integrated media space to help you plan your channel strategy based on audience insights and behaviour. We’ll be tapping into broader female audience trends and provide guidance on how to spot them alongside supporting success case studies. This will be followed by surgeries giving you the unique opportunity to get 1:1 advice on your charity’s marketing and communications from leading agency experts.

The Speakers

Becky Connor Weber Shandwick


Becky Connor, Account Director, Integrated Media at Weber Shandwick

Becky is an Integrated Media Strategist working on communications and marketing campaigns for consumer brands and services at Weber Shandwick. Becky’s primary focus is on delivering PR and social campaigns that use multiple touchpoints and drive tangible business impact. Brand experience includes British Gas, Virgin Atlantic, Project Literacy, Aldi, Netflix, Electrolux, Unilever and Motorola.




Tamar Riley Refinery29


Tamar Riley, Director, Marketing & Growth at Refinery29

Tamar heads up UK marketing and audience growth for Refinery29, the leading global lifestyle media company for millennial-minded women. Tamar leads growth strategy for the UK business across all digital acquisition channels, managing testing, innovation and analytics.

Under Tamar’s guidance, Refinery29 grew a readership of over a million in its first year, after launching in the UK in 2015. Since then, it has become a leading voice in the women’s digital media market, covering fashion, beauty, lifestyle, health and entertainment.

Prior to Refinery29, Tamar was at TLC Marketing for four years building and managing international marketing departments. Tamar started her career at Red Bull and has worked in multidiscipline marketing for ten years across digital, experiential, promotional and shopper marketing.

This masterclass will help you to:

  • Understand audience insights and behaviour
  • Plan your campaign strategy based on female audience trends
  • Explore how women’s issues are being talked about in the media and how to join the conversation
  • Learn how to make the most of case studies


9am – Welcome breakfast and networking

9.30-10.30am – Understanding Female Audiences

10.30-11.30am – 1:1 surgeries with Weber Shandwick experts

11.30am-12pm – Networking and close


This is an introductory session for charities wanting to gain greater undertanding of how to reach female audiences with their campaigns.

We would like to acknowledge the generous support from The Marketing Trust in helping to launch this initiative. The Marketing Trust is an independent charity that supports research into markets and training to foster a wider understanding of the benefits of marketing

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5600.

If you’d like to cancel the course, please check our cancellation policy below and email

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Cancellation and Booking Policy

Booking terms and conditions


Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.

Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600

Cancellations policy

All cancellations must be made in writing to Training and Events, via email to or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.

Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).

If you wish to send a substitute delegate, please call 020 7871 5600 or email to discuss the changes.

Cancellation period

If you need to cancel your booking:

  • 1 month or more before the course, you will be entitled to a full refund
  • Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation
  • Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund
  • The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.

A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.

It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.

Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.

Booking a Media Trust event indicates acceptance of our booking conditions.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to

Can I pay via invoice?

You can choose to show “other payment options at the bottom of the order page and choose “send invoice.

Our Finance team will send you an invoice.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Book your place

To secure your place on this course, register today via our Eventbrite page.


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