Google Marketing Insider

30 Apr

Monday 30 April 2018 13:00 - 16:00

If you are looking to de-mystify Google, use it as a tool to reach new audiences and raise the profile of your organisation’s work then you need to attend our next expert Masterclass.

We have teamed up with Google to deliver the next in our masterclass series. Join us on 30 April at Google Academy in London for an opportunity to gain insight, inspiration and practical tips directly from Google’s UK Sales Director, David Black.

During this free masterclass, you will discover how to reach online audiences, gain insight into the new digital marketing trends and understand the importance of brand awareness. After the masterclass, you can join one of our 1:1 surgery sessions with Google’s wider pool of marketing experts.

This masterclass is part of Stronger Voices, a two-year innovative communications programme aimed at strengthening the advocacy, communications and media skills of the equality sector.


13:00-13:45 – Lunch and networking

13.45-14.45 – Masterclass from David Black, Country Sales Director for Google UK

14.45-16:00 – 1:1 surgery sessions: an opportunity to get 1:1 coaching from a range of Google Marketers

Learning Outcomes

During this session you will:

  • Explore the trends in digital marketing and how to make the most of it
  • Understand the importance of brand awareness
  • Learn how to measure your digital marketing activity
  • Understand how to reach existing and new online audiences
  • Develop your knowledge of Google Grants and AdWords

About the Trainer:

David Black is the Country Sales Director for Google in the UK. David has extensive marketing experience working for Virgin and 10 years at Trinity Mirror plc, and helps UK businesses accelerate their digital growth. He joined Google in 2011 as Director of Online Sales for UK & Ireland and he has led Google’s work with major brands and led the go-to-market strategy for YouTube in the UK.

Attendance Eligibility:

To attend this Masterclass, your organisation must aim to tackle discrimination in one or more of the following areas, as detailed in the Equality Act (2010).

  • age
  • disability
  • gender reassignment
  • marriage and civil partnership
  • pregnancy and maternity
  • race
  • religion or belief
  • sex
  • sexual orientation


This session is perfect for all levels of marketers from beginners to experienced professionals, who want to increase their digital impact.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5600.

If you’d like to cancel the course, please check our cancellation policy below and email

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Book your place

To secure your place on this course, register today via our Eventbrite page.


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