Media Trust x Edelman Masterclass COP26 – How to land your charity’s climate story in the media About this event...
How Charities Can Build Community Through Facebook (An Introduction to the Community Manager Certification Programme)
Wednesday 15 September 2021 10:00 - 11:30
Media Trust has teamed up with Facebook to give charities the skills, tactics and tools they need to build their online community and leverage the opportunities of Facebook groups.
About the event
The trend towards online connection and community has only accelerated during the COVID-19 pandemic.
Today there are 35 million people in the UK who are part of Facebook groups. Charities and mission-driven enterprises can leverage and build communities to support their work and further their causes.
In this masterclass, the Community Partnerships Team at Facebook will give an overview on how to build community through Facebook groups to drive positive impact, increase awareness and generate revenue.
The session will unpack the power of community and outline the key skills necessary for strong community management, as part of a charity’s wider organisational strategy. In the second part of the masterclass, the Facebook team will give an overview of the new Certified Community Manager Programme, which will be offered pro-bono to all event attendees interested in starting, growing, or sustaining their online communities.
This masterclass will be an opportunity to learn and explore the following topics:
- Understand the power of online community and how it can help nurture impact and promote fundraising
- Understand how to use Facebook groups to define and establish a community and reach your charity’s goals
- Understand the role of the community manager and the learning pathway of the Community Manager Certification Programme
Who is this training for?
This event is aimed at charity professionals leading on social media who want to up-level their skills on Facebook platforms and start or meaningfully scale their online communities.
Overview of the Community Manager Certification opportunity and how attendees of the event will gain access to the exam voucher:
The Facebook Certified Community Manager Programme provides professional training and certification and is aimed at establishing best practices and standards around community management. Created for community managers, by community managers, this programme was built to recognise the unique skills and competencies required to build, scale, and sustain meaningful online communities.
Following the masterclass, event attendees will receive a voucher code (worth $99) that will enable them to take the Community Manager Certification exam for free.
Find out more here.